The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies. Offering a highly readable text alongside an effective mix of theory, case studies and updated pedagogical features, the book covers both strategic and managerial elements of innovation. The tools described by the well-respected and authoritative author team can be used to improve per...

Myers’ Psychology is your safe harbor in the storm

The best AP® psychology textbook is back and better than ever! Perfectly aligned to the new course framework, Myers’ Psychology for the AP® Course, fourth edition delivers the wit and poignant personal stories that you love as well as the new AP® skills development that you need. Also new to this edition, new co-author Elizabeth Yost Hammer brings a deep knowledge and understanding of the AP® psych course based on years of attending t...

Bringing contemporary mathematical thinking to non-specialists.

For All Practical Purposes emphasises the valuable connections between contemporary mathematics and modern society. This foundational resource introduces students to real math applications without simply listing equations, but offering practice that is geared towards understanding what these equations do and what they can reveal. A series of independent chapters also focus on high-interest topics, including business management, d...

Combined with new coverage on mental health, resilience, and mindset, Your College Experience speaks to the real needs of today's students, helping them overcome their barriers to success and become successful students in academic communities they can call their own.

GET AP® PHYSICS READY WITH COLLEGE PHYSICS FOR THE AP® PHYSICS 1 & 2 COURSES!

College Physics for the AP® Physics 1 & 2 Courses integrates AP® skill-building and exam prep into a comprehensive college-level textbook, providing students and teachers with the resources they need to be successful in AP® Physics 1 and AP® Physics 2. You’ll find AP® Exam Tips, AP® practice problems, and complete AP® Practice Exams, with each section of the textbook offering a unique skill-building appro...

This brief, affordable, and engaging text offers the ideal balance of motivational, study, and life skills.

This is an ideal text for first-year experience courses, freshman seminar courses (particularly courses that are one or two credits) and modules on Personal Development and Employability.

The unifying theme of this text is the use of models in statistical data analysis.

Now available with Macmillan’s online learning platform Achieve Essentials, STAT2 introduces students to statistical modeling beyond what they have learned in a Stat 101 college course or an AP Statistics course. Building on basic concepts and methods learned in that course, STAT2 empowers students to analyze richer datasets that include more variables and address a broader range of research questions.

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Do you want a compact college success book with robust technology coverage? This brief title focuses on the most crucial skills and the most important choices students make in order to succeed in college and beyond.This is an ideal text for students taking first-year experience courses and freshman seminar courses.

A Writer’s Reference helps you engage in and meet the challenges of your writing course. Clear How-to boxes help you complete common writing assignments like argument and analysis. Guidance about paraphrasing and fact-checking sources help you become a more responsible writer and reader. And Notes-to-self help you reflect on your progress and plan your revision. If your instructor has assigned Achieve, you have new ways to engage with course material and with your instructor and peers. Revi...

A contemporary approach to behavioural statistics.

Nolan and Heinzen offer an introduction to the basics of statistics that is uniquely suited for behavioural science students. This edition provides coverage anchored to real-world stories, a highly visual approach to presenting data, helpful mathematical support, and useful step-by-step examples. Focusing on emerging trends that are redefining contemporary behavioural statistics, this text helps students get to grips with a challenging subjec...