Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research,...

Dit boek behandelt de geschiedenis van de bewegwijzering in Nederland tussen 1894 en 2019 in zijn algemeenheid, en de ontwikkelingen van de laatste 25 jaar in het bijzonder. Het boek is rijkelijk geïllustreerd met afbeeldingen.

Covers parallelism in-depth, with examples and content highlighting parallel hardware and software topics Includes new sections in each chapter on Domain Specific Architectures (DSA) Discusses and highlights the "Eight Great Ideas" of computer architecture, including Performance via Parallelism, Performance via Pipelining, Performance via Prediction, Design for Moore's Law, Hierarchy of Memories, Abstraction to Simplify Design, Make the Common Case Fast and Dependability via Redundancy

Cynthia Freeland explains why innovation and controversy are valued in the arts, weaving together philosophy, art theory, and many engrossing examples. She discusses blood, beauty, culture, money, sex, web sites, and research on the brain's role in perceiving art. This clear, lively book will engage the public, introductory students, and teachers in the arts.

This definitive resource in social psychology includes engaging study tools designed to help students grasp the underlying theories and the latest research in the field.

In the 7th edition of An Introduction to Social Psychology, students will discover a wealth of tools to help them understand the theories and fundamental knowledge in the ever-evolving field of social psychology. With contributions leading psychologists, this feature-rich edition includes Theory Boxes, Research Close-ups, and...

An updated and thoroughly revised third edition of the foundational text offering an introduction to physics with a comprehensive interactive website

The revised and updated third edition of Understanding Physics presents a comprehensive introduction to college-level physics. Written with today's students in mind, this compact text covers the core material required within an introductory course in a clear and engaging way. The authors - noted experts on the topic - offer an understanding of t...

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based m...

Communication in Everyday Life, Fourth Edition remains the only introductory communication book to explore fundamental concepts, theories, and skills aimed at helping readers apply the material to their personal and professional lives--with a thematic integration of the relational perspective and a focus on demonstrating its direct relevance to their own everyday communication. This book helps readers develop a strong foundation in communication concepts, theory, and research, as well as prac...