To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers.

This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory ...

In Reading Between the Signs, Anna Mindess provides a perspective on a culture that is not widely understood - American Deaf culture. With the collaboration of three distinguished Deaf consultants, Mindess explores the implications of cultural differences at the intersection of the Deaf and hearing worlds.

Rare Diseases and Orphan Drugs shows that much of what we now know about common diseases has been achieved by studying rare diseases. It proposes that future advances in the prevention, diagnosis, and treatment of common diseases will come as a consequence of our accelerating progress in the field of rare diseases. Understanding the complex steps in the development of common diseases, such as cancer, cardiovascular disease, and metabolic diseases, has proven a difficult problem.

Rare diseases...

We constantly hear cries from politicians for teachers to have high expectations. But what this means in practical terms is never spelled out. Simply deciding that as a teacher you will expect all your students to achieve more than other classes you have taught in the same school, is not going to translate automatically into enhanced achievement for students.

Becoming a High Expectation Teacher is a book that every education student, training or practising teacher, should read. It details the...

Using Political Ideas is a unique blend of political philosophy, political theory and history of political thought. It combines a critique of the major ideologies of recent and contemporary society with an analysis of the ideas that form the very stuff of political debate.

Nursing Diagnoses: Definitions and Classification is the definitive guide to nursing diagnoses, as reviewed and approved by NANDA-I. The 2015-2017 edition of the classic and internationally recognised text has been rigorously updated and revised, and now provides more linguistically congruent diagnoses as a result of the Diagnostic Development Committee's attentiveness to understanding the translation of the diagnostic label, definition, defining characteristics, related factors, and risk fac...

This new edition made the textbook the first discrete mathematics textbook to be revised in order to meet the proposed new ACM/IEEE standards of the course. It features new material, including new sections on probability, coding theory, matrices and order of magnitude.

The hope for intimacy lies deep within us all. That moment of feeling uniquely understood, the antidote to isolation, is what gives us value, validation and self-belief. But as Ziyad Marar shows in this fascinating and engaging study, intimacy is a tricky business.

The prevalence of social media, for example, is a sign of our desire for human connection, yet is a symptom of how little we truly achieve it. Often confused with love, intimacy is in many ways more important. Marar's investigation...

In the twentieth century, avant-garde movements have pushed the concept of art far beyond its traditional boundaries. In this dynamical process of constant renewal the prestige of thinking about art as a legitimizing practice has come to the fore. So it is hardly surprising that the past decades have been characterized by a revival or even breakthrough of philosophy of art as a discipline.

However, the majority of books on aesthetics fail to combine a systematical philosophical discourse with...

Doing Bayesian Data Analysis: A Tutorial with R, JAGS, and Stan, Second Edition provides an accessible approach for conducting Bayesian data analysis, as material is explained clearly with concrete examples. Included are step-by-step instructions on how to carry out Bayesian data analyses in the popular and free software R and WinBugs, as well as new programs in JAGS and Stan. The new programs are designed to be much easier to use than the scripts in the first edition.

In particular, there ar...