This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies.

Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include:Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices;Revised end-of-chapter cases;Revised ethical dilemma boxes;All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; andNew or updated comments from sales managers in "Sales Management in the 21st Century" boxes. An online instructor's manual with test questions and PowerPoints is available to adopters...

Fundamentals of Cognitive Science draws on research from psychology, philosophy, artificial intelligence, linguistics, and neuroscience to provide an engaging and student-friendly introduction to this interdisciplinary field. Whilst structured around traditional cognitive psychology, the book also looks at cognitive neuroscience, and magic.

A concise and accessible introduction to key issues in pronunciation for students studying English pronunciation Incorporates a range of pedagogical features such as articulatory explanations and sample sentences as well as a companion website with recordings so students can practice their pronunciation which makes it an ideal textbook for students coming to this topic for the first time. The only book to not follow a pronunciation model and instead focuses on working with the accent of learn...

Provides a broad a bottom-up set of multiple international examples of projects initiated by social practitioners and by artists - and by collaboration between the two - in varied settings and domains. Provides a set of examples, methods, and ideas for including social workers, community workers, social change advocates, art therapists, psychologists, human geographers, and town and urban planners, but also social artists, cultural policy makers, and those interested in using social arts in p...

*Seen as a classic textbook, ideal for students looking for a traditional, non-controversial, grounding in the subject. *Covers both theory and practice behind syntactic analysis, providing students with all the skills and knowledge they need to do their own analysis. Introductory syntax/sentence structure courses are generally compulsory for English Language undergraduates so there is plenty of demand for a basic practical guide such as this one.

*Linked to a eresources site which features e...

A fully updated fourth edition written by a team of specialists. Enabling students to place early modern Europe within a global context and to see how Europe interacted with the broader early modern world through the exchange of ideas and goods. New chapters on Environment and Food and Drink Cultures which provides students and lecturers with a narrative history and new examples in these fields at an introductory level.

The companion website now includes a primary source resource section with...

Practical work has been part of science education for just over 100 years and is accepted as an essential and exciting part of understanding this discipline. Although it can be costly and sometimes messy, it simply has to be done if students and teachers are to progress in their understanding. Schools and universities invest millions of pounds in it and the National Curriculum reveres it - but what exactly is going on in classrooms around the country and how are the leading practitioners movi...

From the new celebrity culture that has emerged from reality television and the Internet, to the paparazzi-filled endgame of Princess Diana and the bizarre trials and tribulations of Michael Jackson, The Celebrity Culture Reader documents the significant role that celebrities occupy in contemporary culture. Combining classic essays and contemporary writings, The Celebrity Culture Reader investigates the cultural implications of this complex contemporary phenomenon.

An increasingly popular genre - addressing issues of empire, colonialism, post-colonialism, globalization, gender and politics - travel writing offers the reader a movement between the familiar and the unknown. In this volume, Carl Thompson:introduces the genre, outlining competing definitions and key debates provides a broad historical survey from the medieval period to the present dayexplores the autobiographical dimensions of the formlooks at both men and women's travel writing, surveying ...

An Introduction to Political Geography continues to provide a broad-based introduction to contemporary political geography for students following undergraduate degree courses in geography and related subjects. The text explores the full breadth of contemporary political geography, covering not only traditional concerns such as the state, geopolitics, electoral geography and nationalism; but also increasing important areas at the cutting-edge of political geography research including globaliza...