This best-selling introduction to the physical and life sciences emphasizes concepts over computation and treats equations as a guide to thinking so the reader can connect ideas. Conceptual Integrated Science covers physics, chemistry, earth science, astronomy, and biology at a level appropriate for non-science students. The conceptual approach relates science to everyday life, is personal and direct, deemphasizes jargon, and emphasizes central ideas.

The conceptual ideas serve as the foundat...

For courses on decision modeling through the use of spreadsheets. The perfect balance between decision modeling and spreadsheet use. It's important that textbooks support decision modeling courses by combining student's ability to logically model and analyze diverse decision-making scenarios with software-based solution procedures.

Balakrishnan offers the perfect balance of the decision modeling process and the use of spreadsheets to set up and solve decision models. The third edition has bee...

For the second or third programming course. A practical and unique approach to data structures that separates interface from implementation. This book provides a practical introduction to data structures with an emphasis on abstract thinking and problem solving, as well as the use of Java.

It does this through what remains a unique approach that clearly separates each data structure's interface (how to use a data structure) from its implementation (how to actually program that structure). Par...

A Modern Approach to Functional Programming Objects First with Java: A Practical Introduction is an introduction to object-oriented programming for beginners. The main focus of the book is general object-oriented and programming concepts from a software engineering perspective. The first chapters are written for students with no programming experience with later chapters being more suitable for advanced or professional programmers.

The Java programming language and BlueJ-the Java development ...

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Unlike any time before in our lives, we have access to vast amounts of free information. With the right tools, we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes, we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics, you'll learn how to use data visualizations as tools to see beyond lists of numbers ...

For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...

For courses in introductory Computer Science courses using Java, and other introductory programming courses in Computer Science, Computer Engineering, CIS, MIS, IT, and Business. A Concise, Accessible Introduction to Java ProgrammingIdeal for a wide range of introductory computer science courses, Java: An Introduction to Problem Solving and Programming, 8th Edition introduces students to object-oriented programming and important concepts such as design, testing and debugging, programming styl...

If you're looking for a fast, focussed and effective way to revise for your AS or A2 exams, Revision Express is the answer. Now fully updated for the new A-levels, Revision Express covers everything you need for success in your exams. Each chapter is broken down into two-page topic sessions, packed with information, top tips and unique features to help you carefully organise your revision and gain vital extra marks.

All the information is presented in short, memorable chunks for quick and sim...

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