Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...

Focus on the fundamentals and help students see connections between problem types

Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasises conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realising ...

Introduction to Java Programming and Data Structures, Global Edition seamlessly integrates programming, data structures and algorithms into 1 text. It takes a fundamentals-first approach, helping you build a strong foundation of basic programming concepts and techniques before moving on to object-oriented programming and advanced Java programming. Author Daniel Liang explains programming in an easy-to-follow, problem-driven way that focuses on problem solving rather than syntax. Basic concept...

Stresses the importance of argumentation in everyday life Critical Thinking and Communication, 7/e, encourages students to develop skills in constructing and refuting arguments in contexts ranging from informal conversations to structured debates. The authors stress the importance of argumentation in everyday life while building student competence and critical awareness. Through exercises and examples, students learn to create arguments and develop, understand, and interpret extended cases.

Je docent heeft dit gepersonaliseerde studieboek gecreëerd om je een optimale leerervaring te bieden. Het bevat Pearson-content van onze gerenommeerde auteurs en bevat net die extra’s waarvan je docent weet dat je ze nodig hebt – niets meer en niets minder! Sommige docenten hebben er ook hun eigen, op maat gemaakte, leermaterialen aan toegevoegd, die specifiek gericht zijn op jouw opleiding. Pearson werkt nauw samen met docenten en zet zich in voor het creëren van kwalitatief uitstekend...

For introductory Nutrition courses for Majors. Move students beyond memorization with a functional approach to nutrition The Science of Nutrition helps students master tough nutrition concepts while providing rich support to save instructors time. This best-selling, thoroughly current, research-based nutrition text is uniquely organized around the highly regarded functional approach, which organizes vitamins and minerals based on their functions within the body and is easily seen in the organ...

Looks in detail at the theory of words and at how students learn new vocabulary Offers practical advice on how to help students build vocabulary in new and effective ways and how to test students’ word knowledge Major developments, such as language corpora and lexical approaches, are clearly explained and related to your needs as a teacher The Task File develops a teacher's skill in identifying parts of speech including lexical fields, word families, etc. to build more confidence in ...

For one-semester courses in human anatomy. A functional approach to human anatomy Human Anatomy, the #1 best-selling textbook for the human anatomy course, is widely regarded as the most readable and visually accessible book on the market. Using a functional anatomy theme, the text presents human anatomy as a well-illustrated "story" with the right amount of detail that learners can understand at an introductory level.

Analogies and comparative descriptions make anatomical structures more mem...

Accounting and Finance for Non-Specialists 13th edition provides an excellent foundation for your future career in business, as it covers techniques widely used in financial accounting, management accounting, and financial management. Easy-to-read and use, the book is also filled with up-to-date examples of real-life financial issues.