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Studieboeken (550)
Market-Based Management / 6th edition
2013 || Paperback || Roger Best e.a. || Pearson
For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.
Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...
Strategic Management / 2nd edition
2021 || Paperback || Mason Carpenter e.a. || Pearson
For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
Environment: The Science behind the Stories / 5th Global Edition
2015 || Paperback || JayWithgott e.a. || Pearson
Environment: The Science behind the Stories continues to revolutionize the environmental science course with integrated central case studies and real-life stories that provide students with a concrete and engaging framework for understanding and applying the scientific process to environmental concerns. The newly revised Fifth Edition offers a highly effective integration between text and media and an emphasis on scientific literacy and data analysis skills to encourage students to critically...
Biological Science, 6th Global Edition
2021 || Paperback || Scott Freeman e.a. || Pearson
For introductory courses for biology majors. Uniquely engages biology students in active learning, scientific thinking, and skill development. Scott Freeman's Biological Science is beloved for its Socratic narrative style, its emphasis on experimental evidence, and its dedication to active learning.
Science education research indicates that true mastery of content requires a move away from memorization towards active engagement with the material in a focused, personal way. Biological Science ...
Innovation Management and New Product Development / 7th edition
2020 || Paperback || Paul Trott || Pearson || ook als eBook
Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps ...
Business Statistics: A First Course / 8th Global Edition
2021 || Paperback || David Levine e.a. || Pearson
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For one-semester business statistics courses.
A focus on using statistical methods to analyze and interpret results to make data-informed business decisionsStatistics is essential for all business majors, and Business Statistics: A First Course helps students see the role statistics will...
Business Analytics / 3rd Global Edition
2020 || Paperback || James Evans || Pearson
A balanced and holistic approach to business analytics Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organisations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analyt...
Management Accounting for Decision Makers / 10th Global edition
2021 || Paperback || Peter Atrill e.a. || Pearson
Understand management accounting principles and techniques from theory to practice and develop the skills to make informed business decisions. Management Accounting for Decision Makers, 10th Edition by Peter Atrill and Eddie McLaney is a leading textbook in the field, introducing you to the essential management accounting concepts and methods from theory to practice and supporting your learning in real-life decision making. Accessible and easy to understand, this comprehensive text is ideal f...
Essential University Physics: Volume 1, Global Edition / 4th Edition
2023 || Paperback || Richard Wolfson || Pearson
Focus on the fundamentals and help students see connections between problem types Richard Wolfson's Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasises conceptual understanding, using features such as annotated figures and step-by-step problem-solving strategies. Realising st...
Principles of Managerial Finance / 16th Global Edition
2021 || Paperback || Chad J. Zutter e.a. || Pearson || ook als eBook
For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System - a hallmark feature of Principles of Managerial Finance - weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 16th Edition concentrates on the material students need to know in order to make effective financial decisions in an increasingly c...