This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are p...

The late 20th century saw a remarkable flourishing of philosophy in France. The work of French philosophers is wide ranging, historically informed, often reaching out beyond the boundaries of philosophy; they are public intellectuals, taken seriously as contributors to debates outside the academy. Gary Gutting tells the story of the development of a distinctively French philosophy in the last four decades of the 20th century.

His aim is to arrive at an account ofwhat it was to 'do philosophy'...

This Very Short Introduction to hermeneutics demonstrates the central role of interpretation in our daily lives. By considering the historic developments in hermeneutic theory as well as its contemporary relevance, Zimmermann explains how humans continue to draw knowledge from the world around them.

There have been two main traditions of writing on ethics in the Islamic tradition, one philosophical and related to the works of Aristotle and other Greek philosophers, represented by thinkers such as Avicenna, and one theological, represented by such figures as the famous theologian al-Qadi Abd al-Jabbar. Some later scholars attempted to combine those two traditions. For the most part, however, the views of the jurists have been ignored.

Abdulaziz Sachedina herecalls attention to this third ...

.Political Philosophy: The Essential Texts is ideal for survey courses in political philosophy. Offering unprecedented coverage from antiquity to the present, this historically organized collection presents the most significant works from nearly 2,500 years of political philosophy. The readings are substantial or complete texts, not fragments.

An especially valuable feature of this volume is that the works of each author are introduced with an engaging essay by aleading contemporary authority.

Harriet Jacobs's slave narrative is remarkable for its candid exposure of the sexual abuse suffered by slaves at the hands of their owners. Her sufferings, and eventual escape to the North, are described in vivid detail. This edition also includes her brother's short memoir, 'A True Tale of Slavery'.

Performed variously as escapist fantasy, celebratory fiction, and political allegory, The Tempest is one of the plays in which Shakespeare's genius as a poetic dramatist found its fullest expression. Significantly, it was placed first when published in the First Folio of 1623, and is now generally seen as the playwright's most penetrating statement about his art. Stephen Orgel's wide-ranging introduction examines changing attitudes to The Tempest, and reassesses the evidence behind the variou...

Completely updated, with a new approach to most comprehensively cover the new 2014 syllabus and including a special focus on the new concept-based learning requirement. Every topic is covered in depth, plus full assessment support drives high achievement and TOK links aligns learning to the IB philosophy.

Encompassing everything from great power politics to everyday objects such as smart phones, geopolitics affects citizens, governments, and international bodies, and is far more than simply the impact of geographical features on political developments. This book considers both geopolitics' intellectual historical origins and its current concerns.

With over 520 million followers, Buddhism is now the world's fourth largest religion. Over the last seventy years or so there has been a growing interest in Buddhism, and it continues to capture the imagination of many in the West, who see it as either an alternative or a supplement to their own religious beliefs. For complex cultural and historical reasons, ethics has not received as much attention in traditional Buddhist thought as it has in the West.

In this Very Short Introduction, Damien...