Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, an...

Email English will help students of English to write effective and convincing communications, whether for work or study, whether by email or via social media. Based on hundreds of real examples, Email English deals systematically with key language for constructing effective and convincing emails in English as well as developing an appropriate voice through social media. Basics, including opening and closing emails, giving information, making requests, arranging meetings and checking understan...

Cal has very few choices in life. He can continue working at the abattoir that sickens him, or join the ranks of the unemployed. He can brood on his past or try to plan a future with Marcella.

Cal is a haunting love story set against the fear and violence of Ulster, where tenderness and innocence must struggle to survive.

The companion book to COURSERA®'s wildly popular massive open online course "Learning How to Learn"

Whether you are a student struggling to fulfill a math or science requirement, or you are embarking on a career change that requires a new skill set, A Mind for Numbers offers the tools you need to get a better grasp of that intimidating material. Engineering professor Barbara Oakley knows firsthand how it feels to struggle with math. She flunked her way through high school math and s...

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

The Student's Book takes students from the traditional practice of grammar forms through to topic-based practice exercises. Grammar is clearing presented and explained at each level with review sections assessing student understanding and providing extra practice. The CD-ROM contains a glossary, extra practice for each unit and printable tests.

New York Times bestseller - over 25 million copies soldThe No. 1 Most Influential Business Book of the Twentieth Century "[Thirty] years after it first appeared, the wisdom of The 7 Habits is more relevant than ever. On an individual level people are burning out, and on a collective level we are burning up the planet.

So Dr. Covey's emphasis on self-renewal and his understanding that leadership and creativity require us to tap into our own physical, mental, and spiritual resources are exactly...

Mom, I went to the store. See inside the fridge. I watered the plants.

I cleaned out Peter's cage. I tidied the sitting room. And the kitchen.

And I did the washing up. I'm going to bed. Your live-in servant, Claire Life on the Refrigerator Door is told exclusively through notes exchanged by Claire and her mother, Elizabeth, during the course of a life-altering year.

Their story builds to an emotional crescendo when Elizabeth is diagnosed with breast cancer. Stunningly sad but ultimately upli...

No single country has had a larger impact on the past century than America; and most experts agree that the role of English as a world language is due in part to the world's largest economy and third largest country, the United States. But the America of today is also a coutnry of contradictions. It is a country born out of peace and progress, but also out of violence and revolt. Aspects of the USA offers students of English and EFL teachers a broad introduction to the United States, includin...

Raymond Murphy's English Grammar in Use is the first choice for intermediate (B1-B2) learners and covers all the grammar you will need at this level. This book has clear explanations and practice exercises that have helped millions of people around the world improve their English. It also includes an interactive ebook with audio that you can use online or download to your iPad or Android tablet.

It is perfect for self-study and can also be used by teachers as a supplementary book in classrooms.