"This edition contains Larman's usual accurate and thoughtful writing. It is a very good book made even better."-Alistair Cockburn, author, Writing Effective Use Cases and Surviving OO Projects"Too few people have a knack for explaining things. Fewer still have a handle on software analysis and design.

Craig Larman has both."-John Vlissides, author, Design Patterns and Pattern Hatching"People often ask me which is the best book to introduce them to the world of OO design. Ever since I came ac...

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Combining theory, empirical data, and policy this book provides a fresh analysis of sustainable finance. It explains the sustainability challenges for corporate investment and shows how finance can steer funding to certain companies and projects without sacrificing return, speeding up the transistion to a sustainable economy.

A practical handbook on evaluating muscular strength and function, Daniels and Worthingham's Muscle Testing: Techniques of Manual Examination and Performance Testing, 10th Edition helps you to understand and master procedures in manual muscle testing and performance testing. Clear, illustrated instructions provide a guide to patient positioning, direction of motion, and direction of resistance. In addition to muscle testing of normal individuals and others with weakness or paralysis, this edi...

#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she's showing us how to put those ideas into practice so we can step up and lead.

Don't miss the hourlong Netflix special Brené Brown: The Call to Courage!

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG

Leadership is not about titles, status, ...

Fourth edition of the best-selling Cambridge English: Advanced (CAE) course, updated to prepare for the 2015 revised exam. The Student's Book with answers contains fresh, updated texts and artwork that provide solid language development, lively class discussion and training in exam skills. The 25 topic-based units include examples from the Cambridge English Corpus to highlight common learner errors and ensuring that students are learning the most up-to-date and useful language required at thi...

Drawing from captivating examples, lively visuals and the latest research, Goldstein/Cacciamani's SENSATION AND PERCEPTION, 11e, takes you on an intriguing journey through the senses, equipping you with a thorough understanding of perceptual research and how the results of this research relate to everyday experiences. Reflecting the latest developments from the field, the 11th edition is packed with cutting-edge research throughout, while approximately 85 all-new full-color figures bring chap...

Clouds are distributed technology platforms that leverage sophisticated technology innovations to provide highly scalable and resilient environments that can be remotely utilized by organizations in a multitude of powerful ways. To successfully build upon, integrate with, or even create a cloud environment requires an understanding of its common inner mechanics, architectural layers, and models, as well as an understanding of the business and economic factors that result from the adoption and...

Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun resource that salespeople will love-and sales managers will buy by the case.

Salespeople hate to read. That's why The Little Red Book of Selling is sho...

Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...