Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

A complete resource for finance students, this textbook presents the most common empirical approaches in finance in a comprehensive and well-illustrated manner that shows how econometrics is used in practice, and includes detailed case studies to explain how the techniques are used in relevant financial contexts. Maintaining the accessible prose and clear examples of previous editions, the new edition of this best-selling textbook provides support for the main industry-standard software packa...

Fully revised and updated, this second edition of Water Ethics continues to consolidate water ethics as a key dimension of water-related decisions. The book introduces the idea that ethics are an intrinsic dimension of any water policy, program, or practice, and that understanding what ethics are being acted out in water policies is fundamental to an understanding of water resource management. Alongside updated references and the introduction of discussion questions and recommended further re...

Success With Business B2 Vantage Workbook

Essential Surgery is well-established as one of the leading textbooks of surgery for medical students, core surgical trainees and those in professions allied to medicine. Covering general surgery, trauma, orthopaedics, vascular surgery, urology, paediatric surgery, cardiothoracic surgery, neurosurgery, maxillofacial surgery and ENT, it also incorporates appropriate levels of basic science throughout. The book is ideal to accompany clinical courses, as well as being a practical manual for read...

Now in its ninth edition, Financial Management for Decision Makers provides students with a unique focus on the practical application of financial management and its role in decision making. Covering topics such as financial planning, making capital investment decisions, and financing a small business, it provides an ideal introduction to the world of financial management. New to this edition:* A new chapter on international aspects of financial management, which explores the benefits and pro...

Learn how to understand normal body functions before learning about the mechanisms of veterinary disease. Cunningham's Textbook of Veterinary Physiology, 6th Edition approaches this vast subject in a practical, user-friendly way that helps you grasp key concepts and learn how they relate to clinical practice. From cell physiology to body system function to homeostasis and immune function, this comprehensive text provides the solid foundation needed before advancing in the veterinary curriculum.

Expanded resources on the companion Evolve website include state-of-the-art 3D animations, practice tests, a glossary, and Clinical Correlations. Clinical Correlations boxes present case studies that illustrate how to apply physiology principles and concepts to the diagnosis and treatment of veterinary patients. Practice questions at the end of each chapter test your understanding of what you've just read and provide valuable review for exam...

For two- and three-semester university physics courses. 0134988566 / 9780134988566 Volume 2 contains Chapters 20—39 Focus on the fundamentals and help students see connections between problem types Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conc...

On October 1, 2009, the People's Republic of China (PRC) celebrated the 60th anniversary of its founding. And what an eventful and tumultuous six decades it had been. During that time, under the leadership of the Chinese Communist Party (CCP), China was transformed from one of the world's poorest countries into the world's fastest growing major economy, and from a weak state barely able to govern or protect its own territory to a rising power that is challenging theUnited States for global in...

"Gentle reader, may you never feel what I then felt!"Throughout the hardships of her childhood - spent with a severe aunt and abusive cousin, and later at the austere Lowood charity school - Jane Eyre clings to a sense of self-worth, despite of her treatment from those close to her. At the age of eighteen, sick of her narrow existence, she seeks work as a governess. The monotony of Jane's new life at Thornfield Hall is broken up by the arrival of her peculiar and changeful employer, Mr Roches...