Applicable to a wide spectrum of design activity, this book offers an ideal first step, clearly explaining fundamental concepts and methods to apply when designing for the user experience. Covering essential topics from user research and experience design to aesthetics, standards and prototyping, User Experience Design explains why user-centered methods are now essential to ensuring the success of a wide range of design projects. This second edition includes important new topics including; di...

The future-forward framework in this book prepares leaders to harness the power of innovative ideas and digital strategies to create relevant, engaging, and intuitive school cultures.

This reader-friendly and accessible text introduces 50 teaching and learning approaches and explores how they work in practice by taking an honest look at the advantages and disadvantages of each one.

Reproduction of the original: Notes from the Underground by Fyodor Dostoyevsky

Motion graphics are no longer just for movie and television screens. You now see motion graphics anywhere there’s a moving image, including your desktop web browser, your smartphone, and on digital signage when you shop or travel. Creating motion graphics with Adobe After Effects can enhance your value as a creative professional.

Learn Adobe After Effects CC by building cool creative projects that teach you how to: Apply and customize effects and layer styles, and use animation presets to a...

Utilizing technology and extensive support for student success.

The Practice of Statistics is the most trusted program for AP® Statistics because it provides teachers and students with everything they need to be successful in the statistics course and on the AP® Exam. With the expert authorship of high school AP® Statistics veterans, Daren Starnes and Josh Tabor and their supporting team of AP® teacher/leaders, The UPDATED Practice of Statistics, Sixth edition features a revised organiza...

Incorporating Chinese, European, and International standards and units of measurement, this book presents a classic subject in an up-to-date manner with a strong emphasis on failure analysis and prevention-based machine element design. It presents concepts, principles, data, analyses, procedures, and decision-making techniques necessary to design safe, efficient, and workable machine elements. Design-centric and focused, the book will help students develop the ability to conceptualize designs...

Cyber-solutions to real-world business problems

Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Ar...

Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...

Earlier edition published as: Introduction to qualitative methods in psychology.