Electronics plays a central role in our everyday lives. It is at the heart of almost all of today's essential technology, from mobile phones to computers and from cars to power stations. As such, all engineers, scientists and technologists need to have a fundamental understanding of this exciting subject, and for many this will just be the beginning.

Now in its sixth edition, Electronics: A Systems Approach provides an outstanding introduction to this fast-moving and important field. Comprehe...

A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.

The second edition features ...

Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.The book offers the tools and exercises to build your own brand and offers a rich array of tips fro...

The Courseware package consist out of two publications, BiSL® Foundation courseware - English (ISBN: 978 94 018 0189 8) and BiSL® - A Framework for Business Information Management - 2nd edition (ISBN: 978 90 875 3702 9).

The courseware addresses the principles of BiSL and the defined process framework. The principles and the framework as a whole are addressed: the operational processes ( the clusters of use management, functionalities management and connecting processes), the management pro...

ArchiMate®, an Open Group Standard, is an open and independent modeling language for Enterprise Architecture that is supported by different tool vendors and consulting firms. The ArchiMate language enables Enterprise Architects to describe, analyze, and visualize the relationships among architecture domains in an unambiguous way.

This Pocket Guide is based on the ArchiMate® 3.0.1 Specification. It gives a concise introduction to the ArchiMate language. What's more, it's authoritative with m...

Interdisciplinary education has been identified by many educational organisations in Europe and the United States as important for what lies ahead, and it has become a buzzword in some debates about educating for the future. Now, more than ever, higher education is challenged to educate students to see beyond the limits of their own discipline and to come up with innovative integrated solutions for our global challenges. But how do you define interdisciplinarity? How do you measure whether a ...

Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Imagine a world where people only watch ads they want to watch at moments that suit them, rather than ads we want them to watch at moments that suit us. How would your brand and advertising strategy change? Which of the things you do now would no longer work? Which assets and skills do you lack? Would your job still exist? A...

Remember these new rules of the game:The selection criteria for tomorrow’s talent couldscarcely be more different than the ones used today.Selection based primarily on credentials, skills andknowledge will no longer suffice.It is essential that you come to know your potentialhires – who they are and what motivates them.Executive recruiter, columnist and author Ralf Knegtmansoffers nine essential steps companies need to follow toselect tomorrow’s top talent. He builds on his wealth ofhan...

A smart and witty guide to all you want to know about human genetics.

Human genetics is not the playground of science alone. Genetics concerns all of us, for we all have DNA, genes, genomes, and chromosomes. Our genes determine partly our appearance and our behaviour, our talents and our health risks.

The authors of 'The Human Recipe' use humour to explain what we understand about human genetics. With anecdotes and topical examples, they demonstrate how genetics affects our everyday lives. Wh...

The extraordinary story of scientists in East and West combatting HIV

A small group of scientists were doggedly working in the field of antiviral treatments when the AIDS epidemic struck. Faced with one of the grand challenges of modern biology of the twentieth century, scientists worked across the political divide of the Cold War to produce a new class of antivirals. Their molecules were developed by a Californian start-up together with teams of scientists at the Rega Institute of KU Leuven ...