The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster or dreams up an idea for an infographic is faced with some important questions:

* Why is it better to put this photo here rather than there?

* What background color should I use for my presentation?

* What do I need to bear in mind when creating an internet page?

* Is it better to use a table, a graph or an i...

This textbook provides an integrated physical and biochemical foundation for undergraduate students majoring in biology or health sciences. It is particularly suitable for students planning to enter the pharmaceutical industry. This new generation of molecular biologists and biochemists will harness the tools and insights of physics and chemistry to exploit the emergence of genomics and systems-level information in biology, and will shape the future of medicine.

Across the last forty years, epidemiology has developed into a vibrant scientific discipline that brings together the social and biological sciences, incorporating everything from statistics to the philosophy of science in its aim to study and track the distribution and determinants of health events. A now-classic text, the second edition of this essential introduction to epidemiology presents the core concepts in a unified approach that aims to cut through the fogand elucidate the fundamenta...

A three-level (B1+ to C1) integrated skills course for higher education students at university or on foundation courses. The B2 Upper Intermediate Student's Book gives students further practice in academic study skills. Students analyse characteristics of written and spoken academic texts, develop awareness of academic culture and learn to avoid plagiarism.

From essay organisation, taking notes, group discussion to writing references and paraphrasing texts, the students are presented with a w...

Microsoft SQL Server 2012 is the most significant update to this product since 2005, and it may change how database administrators and developers perform many aspects of their jobs. If you're a database administrator or developer, Microsoft SQL Server 2012 Bible teaches you everything you need to take full advantage of this major release. This detailed guide not only covers all the new features of SQL Server 2012, it also shows you step by step how to develop top-notch SQL Server databases an...

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

The international bestseller--now with a new preface by author John Kotter. Millions worldwide have read and embraced John Kotter's ideas on change management and leadership. From the ill-fated dot-com bubble to unprecedented M&A activity to scandal, greed, and ultimately, recession--we've learned that widespread and difficult change is no longer the exception.

It's the rule. Now with a new preface, this refreshed edition of the global bestseller Leading Change is more relevant than ever. Joh...

This bestselling text by Charles Barber, with updating contributions from Joan C. Beal and Philip A. Shaw, recounts the history of the English language from its remote ancestry to the present day.

Shows how science is done with unsurpassed clarity.

Exploring Chemical Analysis provides an ideal one-term introduction to analytical chemistry for students whose primary interests generally lie outside of chemistry. Combining coverage of all major analytical topics with effective problem-solving methods, it teaches students how to understand analytical results and how to use quantitative manipulations, preparing them for the problems they will encounter in fields from biology to chemistry to...

English for Academic Study: Reading This fully updated 2012 edition of English for Academic Study: Reading is designed to challenge and stimulate students on pre-sessional and pre-departure courses. The Course Book contains step-by-step activities written by EAP professionals at the University of Reading's International Study and Language Centre. The activities are designed for use with authentic reading texts in the accompanying EAS: Reading & Writing Source Book.

EAS: Reading is based on an...