Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

In this ninth edition of his award-winning introduction, John Storey presents a clear and critical survey of competing theories of, and various approaches to, popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines. Retaining the accessible approach of previous editions and using appropriate examples from the texts and practices of popular culture, this new edition remains a ke...

Writes of Passage explores the interplay between a system of "othering" which travelers bring to a place, and the "real" geographical difference they discover upon arrival. Exposing the tensions between the imaginary and real, Duncan and Gregory and a team of leading international contributors focus primarily upon travelers from the 18th and 19th Centuries to pin down the imaginary within the context of imperial power. The contributors focus on travel to three main regions: Africa, South Asia...

This resource is a much-needed support to the few textbooks in the field and offers an excellent introduction and overview to the established principles and new thinking in cultural heritage management . Leading experts in the field from Europe, North America and Australia, bring together recent and innovative works in the field. With geographically and thematically diverse case studies, they examine the theoretical framework for heritage resource management.

Setting significant new thinking ...

This is the first philosophy textbook in moral psychology, introducing students to a range of philosophical topics and debates such as: What is moral motivation? Do reasons for action always depend on desires? Is emotion or reason at the heart of moral judgment? Under what conditions are people morally responsible? Are there self-interested reasons for people to be moral? Moral Psychology: A Contemporary Introduction presents research by philosophers and psychologists on these topics, and add...

Politics and political relationships underpin the world we live in. From the division of the earth's surface into separate states to the placement of 'keep out' signs, territorial strategies to control geographic space can be used to assert, maintain or resist power and as a force for oppression or liberation. Forms of exclusion can be consolidated and reinforced through territorial practices, yet they can also be resisted through similar means.

Territoriality can be seen as the spatial expre...

If in this book harsh words are spoken about some of the greatest among the intellectual leaders of mankind, my motive is not, I hope, to belittle them. It springs rather from my conviction that, if our civilization is to survive, we must break with the habit of deference to great men. Karl Popper, from the PrefaceWritten in political exile during the Second World War and first published in two volumes in 1945, Karl Popper The Open Society and Its Enemies is one of the most influential books ...

On publication in 2009 John Hattie's Visible Learning presented the biggest ever collection of research into what actually work in schools to improve children's learning. Not what was fashionable, not what political and educational vested interests wanted to champion, but what actually produced the best results in terms of improving learning and educational outcomes. It became an instant bestseller and was described by the TES as revealing education's 'holy grail'.

Now in this latest book, Jo...

Trask's Historical Linguistics, Third Edition, is an accessible introduction to historical linguistics - the study of language change over time. This engaging book is illustrated with language examples from all six continents, and covers the fundamental concepts of language change, methods for historical linguistics, linguistic reconstruction, sociolinguistic aspects of language change, language contact, the birth and death of languages, language and prehistory and the issue of very remote re...