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Studieboeken (702)

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Health Behavior Change / 2nd edition

Theories, Methods and Interventions

2024 || Paperback || Andrew Prestwich e.a. || Taylor & Francis

The new and updated edition of Health Behavior Change: Theories, Methods and Interventions, provides a complete understanding of health behavior change, from its theoretical building blocks to the practical challenges of developing and testing an intervention. Based on the latest evidence in the field, the authors present a theory-driven, scientific approach to understanding and changing health behaviors, examining the theories that explain health behavior, the techniques that most effectivel...

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Persuasion : Social Influence and Compliance Gaining / 7th edition

2023 || Paperback || Robert H Gass e.a. || Taylor & Francis

The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

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The Order of Things / 2nd edition

2024 || Paperback || Michel Foucault || Taylor & Francis

When one defines "order" as a sorting of priorities, it becomes beautifully clear as to what Foucault is doing here. With virtuoso showmanship, he weaves an intensely complex history of thought. He dips into literature, art, economics and even biology in The Order of Things, possibly one of the most significant, yet most overlooked, works of the twentieth century.

Eclipsed by his later work on power and discourse, nonetheless it was The Order of Things that established Foucault's reputation a...

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Postdramatic Theatre

2024 || Paperback || Germany) Hans-Thies (Johann Wolfgang Goethe-Universitat Lehmann || Taylor & Francis

Newly adapted for the Anglophone reader, this is an excellent translation of Hans-Thies Lehmann’s groundbreaking study of the new theatre forms that have developed since the late 1960s, which has become a key reference point in international discussions of contemporary theatre. In looking at the developments since the late 1960s, Lehmann considers them in relation to dramatic theory and theatre history, as an inventive response to the emergence of new technologies, and as an historical...

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Growth of the International Economy / 5th edition

1820-2015

2013 || Paperback || Michael Graff e.a. || Taylor & Francis

Kenwood and Lougheed’s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century – continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene. Beginning with the industrial revolution, the book charts the long nineteenth century, the i...

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Digital Analytics for Marketing / 1st edition

2017 || Paperback || Gohar F. Khan e.a. || Taylor & Francis

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...

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Local and Regional Development / 2nd edition

2016 || Paperback || Andy Pike e.a. || Taylor & Francis

Actors and institutions in localities and regions across the world are seeking prosperity and well-being amidst tumultuous and disruptive shifts and transitions generated by: an increasingly globalised, knowledge-intensive capitalism; global financial instability, volatility and crisis; concerns about economic, social and ecological sustainability, climate change and resource shortages; new multi-actor and multi-level systems of government and governance and a re-ordering of the international...

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Recipes for Science / 2nd edition

An Introduction to Scientific Methods and Reasoning

2024 || Paperback || Angela Potochnik e.a. || Taylor & Francis

Scientific literacy is an essential aspect of any undergraduate education. Recipes for Science responds to this need by providing an accessible introduction to the nature of science and scientific methods appropriate for any beginning college student. The book is adaptable to a wide variety of different courses, such as introductions to scientific reasoning, methods courses in scientific disciplines, science education, and philosophy of science.

Special features of Recipes for Science include...

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Behavioral Economics / 4th edition

2024 || Paperback || Edward Cartwright || Taylor & Francis

Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior.

This textbook introduces all the key results and insights of behavioral economics t...

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Introduction to Security and Network Forensics

2011 || Hardcover || William J. Buchanan || Taylor & Francis

Keeping up with the latest developments in cyber security requires ongoing commitment, but without a firm foundation in the principles of computer security and digital forensics, those tasked with safeguarding private information can get lost in a turbulent and shifting sea. Providing such a foundation, Introduction to Security and Network Forensics covers the basic principles of intrusion detection systems, encryption, and authentication, as well as the key academic principles related to dig...