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Studieboeken (555)
International Finance / 12th Global Edition
Theory and Policy
2022 || Paperback || Paul Krugman e.a. || Pearson
Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in international economics, international finance, andinternational trade. A balanced, global approach to economic theory and policyapplications
International Economics: Theory and Policy providesengaging, balanced coverage of the key concepts and practical applications oftheory...
Modern Control Systems / 4th Edition
2021 || Paperback || Richard Dorf e.a. || Pearson || ook als eBook
For courses in Control Theory. Progressively develop students' problem-solving skills through an integrated design and analysis approach to real-world engineering problems Modern Control Systems presents the structure of feedback control theory and provides a sequence of exciting discoveries as students proceed through the text and problems. Written to be equally useful for all engineering disciplines, this text is organised around the concepts of control systems theory in the context of freq...
International Management / 10th Global Edition
Managing Across Borders and Cultures,Text and Cases
2022 || Paperback || Helen Deresky || Pearson
For courses in international business, international management, and general management. Management around the world: business strategies and interpersonal skills. Companies that operate overseas conduct business across a multitude of different cultures, languages, traditions, and a range of economic, political, and technological landscapes.
With this in mind, International Management: Managing Across Borders and Cultures, 10th Edition explores the challenges managers may face along with how ...
Microeconomics, GE / 14th Edition
2022 || Paperback || Michael Parkin || Pearson
Microeconomics gets you to think like an economist by incorporating the latest policy, data and discussions on important global issues. The 14th Edition emphasizes real-world applications, the development of critical-thinking skills, diagrams renowned for their pedagogy and clarity, and path-breaking technology. Hallmark features in the chapter openings and endings encourage you to think critically about a news article relating to the issue, demonstrating how thinking like an economist can br...
C How to Program / 9th Global Edition
With case studies introducing Applications Programming and Systems Programming
2022 || Paperback || Paul Deitel e.a. || Pearson
This print textbook is available for you to rent for your classes. The Pearson print rental program provides you with affordable access to learning materials, so you go to class ready to succeed. C How to Program is a user-friendly, code-intensive introduction to C programming with case studies introducing applications and system programming.
Like other texts of the Deitels' How to Program series, the book's modular presentation serves as a detailed beginner source of information for college ...
An Introduction to Revenue Management for the Hospitality Industry
Principles and Practices for the Real World
2013 || Paperback || Kimberly Tranter e.a. || Pearson
For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success.
With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and sta...
Understanding Cross-Cultural Management
2022 || Paperback || Marie-Joelle Browaeys e.a. || Pearson || ook als eBook
Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Man...
Marketing: Real People, Real Choices / 9th Global Edition
2018 || Paperback || Elnora Stuart || Pearson
For undergraduate Principles of Marketing courses. Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace.
The 9th Edition presents more information than ever on the core issues ever...
Consumer Behaviour : A European Perspective / 7th edition
A European Perspective
2021 || Paperback || Michael Solomon e.a. || Pearson
Now in its seventh edition, Consumer Behaviour: A European Perspective provides themost comprehensive, lively and engaging introduction to the behaviour of consumers inEurope and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making itideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitionersin many ways: Marketing opportunity, Mar...
International Business / 8th edition
2020 || Paperback || Simon Collinson e.a. || Pearson || ook als eBook
For undergraduate and postgraduate students taking modules in international business, international strategy and global business practice. Explore and understand international business through practical, theory and analytical frameworks International Business, 8th Edition, by Collinson, Narula and Rugman presents data and evidence to assist you to map trends, make predictions and take on the role of decision makers in business and governments, in order to enable you to lead organizations with...