Every decision is an economic decision.

Principles of Microeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...

Evolutionary genetics considers the causes of evolutionary change and the nature of variability in evolution. The methods of evolutionary genetics are critically important for the analysis and interpretation of the massive datasets on DNA sequence variation and evolution that are becoming available, as well for our understanding of evolution in general. This book shows readers how models of the genetic processes involved in evolution are made (including natural selection, migration, mutation,...

The astonishing story of Credit Suisse, from its scandal-ridden history to its explosive collapse, from investigative journalist and bestselling author of &i>Pyramid of Lies&/i>, Duncan Mavin.

The Social Animal 12e

The Social Animal is a CLASSIC text used in social psychology classes for almost 50 years and a powerful introduction to the field for countless students across the U.S. and the world.

The new edition of this venerable text retains Elliot Aronson's clear, engaging narrative voice, while adding the scholarly insights of a new coauthor—his son, New York University professor, Joshua Aronson. With a combination of the research and scholarship of the most distinguished fath...

Nominated as one of the 2019 Thinkers50 Radar group

Research shows that self-awareness is the meta-skill of the 21st century – the foundation for high performance, smart choices, and lasting relationships. Unfortunately, we are remarkably poor judges of ourselves and how we come across, and it’s rare to get candid, objective feedback from colleagues, employees, and even friends and family. We can ALL learn to be more self-aware.

Integrating hundreds of studies with her own research and wo...

Emphasizing the interconnected nature of environmental geology and the multidimensional processes of the Earth, this highly anticipated new edition of Merritt's classic text provides a balanced approach to environmental issues and builds an informed student understanding with case studies, conceptual explanations, and relevant presentation of material. By far the most concise book for its course, it remains the only textbook to use an earth systems approach to exploring how the Earth works, t...

The Technology Management (TM) discipline has a history of more than 50 years. It is inherently interdisciplinary and multifunctional, and when managed correctly it can deliver a decisive competitive advantage. Technology Management focuses on the micro-level analysis of TM as a dynamic capability.

A fascinating rollercoaster through human psychology, outlining, explaining and exploring the masterplot narratives that we use to help us interpret and manipulate the world around us.

The most accessible Krugman/Wells text, now in Achieve.

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, no one is more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this modular text, Krugman and Wells’ signature storytelling style helps readers understand economic concepts in the real world. Instead of long, traditional chapters of traditional length, this version presents...

GO DIGITAL WITH LAUNCHPAD

Behavioral statistics—as it’s actually practiced today

Using Macmillan's highly touted LaunchPad to deliver superior content online, the brief version of Nolan and Heinzen’s text introduces students to the role of statistics in the behavioral sciences today. It is a thoroughly up-to-date presentation written specifically for behavioral science students, anchored by real-world stories, a highly visual approach to presenting data, helpful mathematical and formul...