For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Zielniveau B2/2

Kursbuchteil:

- transparenter Aufbau

- trainiert die vier Grundfertigkeiten sowie "Sehen und Hören", "Wortschatz" und "Grammatik"

- Checkliste zur Lernzielkontrolle am Ende jedes Bausteins

- interessante Themen aus den Bereichen Alltag, Beruf, Studium und Ausbildung

- abwechslungsreiche und fundierte Aufgaben- und Übungstypologie

- Vermittlung von Lernstrategien durch gezielte Aufgabenstellungen und praxisnahe Tipps

- Infos zur Landeskunde

Arbeitsbuchteil:

- vertiefende Übu...

The updated ninth edition of Challenges of the Developing World examines political, social, and economic development in the diverse countries of Africa, Asia, the Middle East, and Latin America. In doing so, it explores the political economy of policymaking, investigates the uncertain dynamics of democratization, highlights the impact of ethnic and religious tensions on developing countries, and looks at revolution and military intervention in politics. Key issues such as the environment, sus...

'We need effective citizen-lobbyists - not just likers, followers or even marchers - more than ever. I have no hesitation in lobbying you to read this book.'Bill Emmott, former editor in chief, the EconomistMany democratic societies are experiencing a crisis of faith. Citizens are making clear their frustration with their supposedly representative governments, which instead seem driven by the interests of big business, powerful individuals and wealthy lobby groups.

What can we do about it? Ho...

ielfalt – Lehrwerk für Deutsch als Fremdsprache

Kurs- und Arbeitsbuch Vielfalt B2.1 – Buch inklusive Code zur interaktiven Version

Zielgruppe: Erwachsene und Jugendliche ab 16 Jahren in B2-Kursen

Kursbuch:

• inklusive Code für interaktive Version

• modularer Aufbau: 4 Module mit je drei kurzen Lektionen

• emotionaler Moduleinstieg mit Film: unterschiedlichste Protagonistinnen und Protagonisten ermöglichen einen persönlichen Einstieg in die aktuellen, lebensnahen und vielfältige...

This accessible guide to the major concepts in politics has now been revised and expanded to include over 60 international relations terms to take account of the increasing influence of globalization upon politics. Each concept is defined clearly and fully, and its significance for political understanding is explored.

Zielniveau B1/1

Kursbuchteil

- alle Lektionen folgen einem klaren Aufbau für hohe Lerntransparenz

- neue Foto-Hörgeschichten als Einstieg in jede Lektion

- interessante Texte und vielfältige Landeskunde

- induktive Grammatik fördert Bewusstmachung und Verständnis

- Vorbereitung auf den Berufsalltag durch verstärkten Berufsbezug

- Stärkung der Lernerautonomie durch eine Doppelseite zu Grammatik und Redemitteln mit Übungen und Lernhilfen am Ende jeder Lektion

- Transparenz durch Lernzie...

In this concise, lucid and entertaining book, with more than forty maps and illustrations, acclaimed historian John Hirst explores the qualities that have made Europe a world-changing civilisation.

Beginning with a rapid historical overview from the ancient Greeks to the present day (the ‘shortest history’ itself), Hirst goes on to examine what makes Europe unique: its political evolution; the shaping influence of its linguistic boundaries; the crucial role played by power struggles betwe...

Written by one of the world's leading international lawyers, this is the new and updated edition of Jan Klabbers' landmark textbook. International law can be defined as 'the rules governing the legal relationship between nations and states', but in reality it is much more complex, with political, diplomatic and socio-economic factors shaping the law and its application. This refreshingly clear, concise textbook encourages students to view international law as a dynamic system of organising th...