Der Band enthält klassische Texte zu den Kernbereichen und wichtigen Theorien der Sprachwissenschaft, Originaltexte u. a. von Frege, Paul, de Saussure, Bühler, Bloomfield, Wittgenstein, Austin, Grice, Chomsky, Goldberg, Tomasello. Den Texten gehen einführende Darstellungen voraus, die die Voraussetzungen für selbstständigen Zugang und kritisch-vergleichende Lektüre schaffen. Das Buch gliedert sich in die Gegenstandsbereiche: Sprachtheorien; Sprache und Handlung; Diskurs und Konversation...

Get to the heart of fake news and brush up on your media literacy skills as you explore the media landscape of today, and where it all came from, using the current and relevant research found in Media & Culture.

Media Literacy teaches students how to navigate through the overwhelming flood of information found in today's media-saturated world. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they influence the public.

A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.

The best-selling Environmental Communication and the Public Sphere provides a comprehensive introduction to the growing field of environmental communication. This groundbreaking book focuses on the role that human communication plays in influencing the ways we perceive the environment.

This bestselling textbook provides an engaging and user-friendly introduction to the study of language. Assuming no prior knowledge of the subject, Yule presents information in bite-sized sections, clearly explaining the major concepts in linguistics and all the key elements of language. This eighth edition has been revised and updated throughout, with major changes in the chapters on Origins, Phonetics, Syntax, Semantics, Pragmatics, Discourse Analysis, First and Second Language Acquisition ...

The bestselling guide to both the theory and practice journalism. An essential resource for all students of journalism.

Der Band stellt die Grundfragen, Grundkonzepte und Grundpositionen der Spracherwerbsforschung und -didaktik verständlich, übersichtlich und anschaulich dar. Linguistische, kognitionslinguistische, psycholinguistische, lernpsychologische, inter- und transkulturelle, medien- und handlungsdidaktische Aspekte bilden den Leitfaden für die kohärente Darstellung der komplexen Thematik. Der Band nimmt stets unmittelbar auf die Lern- und Lehrpraxis Bezug. Zahlreiche Beispiele und eine Fülle von I...

First, let's commend ourselves: how in the midst of a pandemic we faculty stepped up at record speed to teach in such a foreign learning environment. Try we did, adapt we did, and learn we did. But to be clear, and we already recognize this, this past spring was less about distance learning and more about crisis teaching.

This time around we have the opportunity to be much more purposeful and intentional, and that’s where The Distance Learning Playbook for College and University Instru...

Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.