Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance ...

Master the core subject principles of business operations and processes Operations and Process Management 7th edition is the ultimate text for those wishing to successfully manage business operations, equipping you with the critical and practical tools to manage business operations successfully. A must-read textbook for students who want to embark on a career in the field of operations, it approaches each topic from a managerial perspective, providing a relevant, real-world understanding of t...

Uncover practical insights and winning strategies that will allow you to lead successful negotiations with confidence and finesse

For undergraduate Introductory Management Information Systems courses. Help students understand the ways information systems are transforming businessAs technology continues to change the way organizations do business, knowledge of MIS is critical. Experiencing MIS illustrates how organizations use information systems to solve business problems every day.

This modular text uses illustrative cases, exercises, projects, and other aids to ensure students connect concepts to everyday life by maki...

Develop a clear understanding of the concepts and best practices in public relations

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...

Oikonomia — het goed besturen van een huishouden — is een concept dat zijn oorsprong kent in het oude Griekenland. Sindsdien is economie alsmaar belangrijker geworden in de samenleving, en toch blijft het voor velen een abstract begrip. Niet langer.

In dit werk presenteren Johan Albrecht en Bruno Merlevede op een toegankelijke manier de essentie van de economische analyse. De auteurs loodsen hun leespubliek doorheen de verschillende economische stromingen en benadrukken hierbij de samenha...