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Studieboeken (32)
Risk Communication / 1st edition
A Handbook for Communicating Environmental, Safety, and Health Risks
2018 || Hardcover || Andrea H. McMakin e.a. || John Wiley and Sons Ltd
THE ESSENTIAL HANDBOOK FOR EFFECTIVELY COMMUNICATING ENVIRONMENTAL, SAFETY, AND HEALTH RISKS, FULLY REVISED AND UPDATED
Now in its sixth edition, Risk Communication has proven to be a valuable resource for people who are tasked with the responsibility of understanding how to apply the most current approaches to care, consensus, and crisis communication. The sixth edition updates the text with fresh and illustrative examples, lessons learned, and recent research as well as provides advice and ...
Global Brand Strategy
World-wise Marketing in the Age of Branding
2018 || Paperback || Jan-Benedict Steenkamp || Macmillan
Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.
Secondly, their brand equity is responsible for a massive percentage of their firm's market...
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NU Commercieel profielboek marktonderzoek
2018 || Paperback || Co Bliekendaal e.a. || Noordhoff
Principles of Sustainable Finance
2018 || Hardcover || Dirk Schoenmaker e.a. || Oxford University Press
Combining theory, empirical data, and policy this book provides a fresh analysis of sustainable finance. It explains the sustainability challenges for corporate investment and shows how finance can steer funding to certain companies and projects without sacrificing return, speeding up the transistion to a sustainable economy.
Dare to Lead
2018 || Hardcover || Brene Brown || Random House Publishing Group
#1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she's showing us how to put those ideas into practice so we can step up and lead.
Don't miss the hourlong Netflix special Brené Brown: The Call to Courage!
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG
Leadership is not about titles, status, ...
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Improving Sustainability in the Hospitality Industry
2018 || Paperback || Frans Melissen e.a. || Routledge
This book specifically addresses the links between operations, tactics and strategy from a sustainable development perspective and moves beyond describing what is to reflect on what could be or even what should be, thus providing students with a concise guide for improving sustainability concepts and businesses in the hospitality industry.
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The Design Thinking Playbook / 1st edition
Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems
2018 || Paperback || Michael Lewrick e.a. || John Wiley and Sons Ltd || met inkijkexemplaar
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidiscip...
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Pioniers van de nieuwe welvaart
drijfveren en dilema's van ondernemers in de betekeniseconomie van ondernemers in de betekeniseconomie
2018 || Paperback || Kees Klomp e.a. || Business Contact || met inkijkexemplaar
In ‘Pioniers van de nieuwe welvaart’ gaan Kees Klomp en Nadine Maarhuis dieper in op de betekeniseconomie, die alsmaar groeit. Ondernemers als Tony’s Chocolonely, Dopper en De Vegetarische Slager zijn succesvol bij een groot publiek en in alle hoeken van de samenleving is belangstelling voor ondernemers met een maatschappelijke missie.
Maar een financieel gezonde business runnen die tegelijk sociale en ecologische meerwaarde creëert is niet altijd gemakkelijk. Welke dilemma’s ervaren...
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Startup Lean
2018 || Paperback || Ash Maurya || Nubiz || met inkijkexemplaar
We leven in een fantastische tijd om een startup te beginnen of een nieuw product te lanceren. Toch mislukken de meeste nieuwe initiatieven. Dat komt niet omdat we niet doorzetten, maar omdat we tijd, geld en moeite verspillen aan het ontwikkelen van een product waar niemand op zit te wachten.
MET AFSTAND EEN VAN DE BESTE BOEKEN VOOR STARTUPS OOIT. PUNT. Dan Martell.
Ash Maurya vertelt precies hoe je het juiste product voor de juiste markt ontwikkelt. Zijn aanpak is gebaseerd op jarenlange ...
Superconnector
Stop Networking and Start Building Business Relationships that Matter
2019 || Hardcover || Scott Gerber e.a. || Hachette
Superconnectors are a new category of tradespeople born out of the social media era. They are highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. They don't just meet people for business-card collection's sake; they understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual v...