Studieboeken (60)

120,95
Levertijd: 8 werkdagen
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Bestel

Foundations of Sustainable Business / 2nd Edition

Theory, Function, and Strategy

2020 || Paperback || Nada R. Sanders e.a. || John Wiley and Sons Ltd

The second edition of Sustainable Business prepares future business leaders to tackle the most crucial social and environmental issues of our time. This engaging textbook provides students with a comprehensive, balanced introduction to integrating sustainable business policies into all core business functions and processes. The text employs a qualitative-based learning process to help students understand how leadership, finance, accounting, risk management, marketing, supply chain management,...

64,95
Levertijd: 8 werkdagen
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Bestel

Work and Organizational Behaviour / 4th edition

2020 || Paperback || John Bratton || Bloomsbury Publishing

Critical and accessible, the new edition of this bestselling textbook offers valuable insight into contemporary management practices and encourages readers to reflect on the realities of the workplace. Work and Organizational Behaviour takes a unique and well-rounded approach, exploring key theories and topics through the lenses of sociology, psychology, ethics and sustainability. Firmly embedded in the latest research and the wider geopolitical environment, this new edition places OB in the ...

16,95
Levertijd: 8 werkdagen
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Bestel

The Copywriter's Handbook (4th Edition)

A Step-By-Step Guide to Writing Copy that Sells

2020 || Paperback || Robert Bly || St Martin's Press

The classic guide to copywriting, now in an entirely updated fourth edition



This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products.


59,95
Levertijd: 11 werkdagen
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Exploring Public Relations and Management Communication / 5th edition

2020 || Paperback || Ralph Tench e.a. || Pearson || ook als eBook

Develop a clear understanding of the concepts and best practices in public relations

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications, this book offers a critical analysis with updated case studies, exercises and discussion questions that provide students with a holistic subject understanding. It also engages students with the thought processes behind some of th...

44,95
Levertijd: 14 werkdagen
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Bestel

Euroclash

The EU, European Identity, and the Future of Europe

2020 || Paperback || Berkeley || Oxford University Press

A major new interpretation of European integration. Leading scholar, Neil Fligstein, provocatively argues that European integration has produced a truly transnational European society.

26,85
Levertijd: 16 werkdagen
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Bestel

ISO 9001

2015 in Plain English

2020 || Paperback || Craig Cochran || Paton Professional

15,95
Levertijd: 3 werkdagen
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Bestel

The Challenger Sale

How To Take Control of the Customer Conversation

2020 || Paperback || Matthew Dixon e.a. || Penguin

In The Challenger Sale, Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge themWhat's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers.

They challenge them. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales re...

59,50
Levertijd: 3 werkdagen
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Logistics Management and Strategy

Competing through the Supply Chain

2020 || Paperback || Alan Harrison e.a. || Pearson || ook als eBook

This text has a clear European foundation and an international appeal. In line with the globalisation of logistics, we have included cases from other parts of the world than Europe - diverse though European logistics solutions are - including South Africa, the United States, Japan, China and Australia. Accordingly, we start in Part One with the strategic role of logistics in the supply chain. We continue by developing the marketing perspective by explaining our view of 'putting the end-custom...

84,99
Levertijd: 3 werkdagen
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The Practice of Statistics for Business and Economics / 5th edition

2020 || Paperback || David Moore e.a. || Macmillan

Look at your data. Now available with Macmillan's online learning platform Achieve, The Practice of Statistics for Business and Economics (PSBE) helps students develop a working knowledge of data production and interpretation in a business and economics context, giving them the practical tools they need to make data-informed, real-world business decisions from the first day of class. Achieve for The Practice of Statistics for Business and Economics connects the problem-solving approach and re...

48,95
Levertijd: 3 werkdagen
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Bestel

A Circular Economy Handbook / 2nd edition

How to Build a More Resilient, Competitive and Sustainable Business

2020 || Paperback || Catherine Weetman || Kogan Page Ltd

WINNER: 2018 Les Plumes des Achats & Supply Chain - The Committee Special Prize As we learn more about the climate and biodiversity crisis, it is clear that how we make and consume things is a major part of the problem. Extraction and processing of materials, fuels and food makes up about half of global greenhouse gas emissions and over 90% of biodiversity loss and water stress. Many modern businesses deplete resources, destroy ecosystems and dump waste and pollution at every stage - harming ...