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Studieboeken (38)
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...
Managing and Organizations
An Introduction to Theory and Practice
2024 || Paperback || Stewart R Clegg e.a. || SAGE
Covering all the basics, as well critically reflecting on the institutions and practices of business life, the seventh edition of Managing and Organizations is essential reading for anyone studying organizational behavior at undergraduate or postgraduate level.
Business Analytics
Solving Business Problems With R
2024 || Paperback || Arul Mishra e.a. || SAGE
Business Analytics: Solving Business Problems with R offers a practical, hands-on introduction to analytical methods, including machine learning in real-world business scenarios. Connecting business decisions and analytical methods across multiple fields, this book guides readers through a wide range of business problems and their fitting analytical solutions, offering examples and implementation using R.
Fundraising
Principles and Practice
2024 || Paperback || Michael J. Worth || SAGE
A comprehensive and current introduction to key topics in fundraising that balances theory and practice.
Sales Force Management
2025 || Paperback || Gregory A. Rich e.a. || SAGE
Exploring Entrepreneurship / 2nd edition
2017 || Paperback || Richard Blundel e.a. || SAGE
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture. Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.
The second edition features ...
Consumer Behavior and Culture
Consequences for Global Marketing and Advertising
2020 || Paperback || Marieke de Mooij || SAGE
Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include:An insight into the different roles of the internet and the growing influence of social mediaAn exploration of the various psychological and sociologic...
Public Relations Writing
Essential Tools for Effective Storytelling
2024 || Paperback || Valerie Fields || SAGE
With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
Managerial Communication
Strategies and Applications
2024 || Paperback || Jennifer R. Veltsos e.a. || SAGE