This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.

This book guide students through the challenging field of special educational needs and disability, offering essential support as they develop a critical and up-to-date understanding of the practical challenges and opportunities concerning inclusion.

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This new and now unabridged English translation of Huizinga’s Autumntide of the Middle Ages (Herfsttij der Middeleeuwen) celebrates the centenary of a book that still ranks as one of the most perceptive and influential analyses of the late medieval period. Its wide-ranging discussion of fourteenth and fifteenth century France and the Low Countries makes it a classic study of life, culture, and thought in medieval society.

The translation of the original text captures the impact of Huizing...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Modern Mandarin Chinese Grammar: A Practical Guide, third edition, is an innovative reference guide to Mandarin Chinese, combining traditional and function-based grammar in a single volume. The Grammar is divided into two parts. Part A covers traditional grammar points such as phrase order, and the structure of noun phrases and verb phrases.

Part B is carefully organized around language functions and situations such as:Asking questionsCommunication strategiesMaking comparisonsGiving orders an...

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

The essential little book that students love for demystifying academic writing, reading, and research.

Millions of students love "They Say / I Say" because it offers lively and practical advice they can use throughout their college career (and beyond). Now, students can learn how to connect their "I Say" to broader public conversations through a new chapter "In My Experience," and they will engage more deeply with their assigned readings thanks to new co-author Laura Davies's work on both a d...