Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...

Real Estate Finance & Investments prepares readers to understand the risks and rewards of financing and investing in residential and commercial real estate. Concepts and techniques included in the chapters and problem sets are used in many careers related to real estate. These include investing, development financing, appraising, consulting, managing real estate portfolios, leasing, managing property, analyzing site locations, corporate real estate, and managing real estate investment funds.

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Met behulp van handige AI-toepassingen kunnen we niet alleen snel creatieve content maken, maar ook strategische marketingplannen als een puzzel in elkaar zetten. Bij het ontwikkelen van een effectieve marketingstrategie spelen AI-toepassingen en prompts een cruciale rol, bijvoorbeeld bij het uitvoeren van marktanalyses en het formuleren van strategische SMART KPI’s die specifiek, meetbaar,

haalbaar, relevant en tijdgebonden zijn.

Missie-DNA-prompts zorgen ervoor dat elk stuk content en elk...

Altijd al waren er mensen die een hoge leeftijd bereikten. Mensen met de nodige portie geluk, een sterk gestel, meestal lid van de ‘betere kringen’, goed in het geld en goed gehuisvest. Vandaag worden we met velen ouder: we leven langer en we blijven langer gezond. Een maatschappelijk succes. Maar ook een uitdaging. Ageism tiert welig en lang niet alle ouderen hebben het even goed. Werk op de plank voor het beleid, voor het middenveld en voor ouderen zelf.Waar kunnen we als ouderen het be...

Gender in Management by Gary N. Powell provides a comprehensive survey and review of the literature on sex, gender, and organizations, including research-based strategies for promoting an organizational culture of diversity, equity, and inclusion.Â

Behavior Modification is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. It introduces forms of behavior modification ranging from helping children learn necessary life skills, to training pets, to solving personal behavior problems. It teaches practical “how-to” skills, including discerning long-term effects; designing, implementing, and evaluating behavioral programs; interpreting behavioral episodes; observing and...

Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

How Learning Happens introduces 32 giants of educational research and their findings on how we learn and what we need to know to learn effectively, efficiently, and enjoyably. Many of these works have inspired researchers and teachers all around the world and have left a mark on how we teach today. Now updated to include a new section on Memory and Cognition with five new chapters, this revised second edition explores a selection of the key works on learning and teaching, chosen from the fiel...