The fifth edition of this innovative textbook introduces students to the main theories in International Relations. It explains and analyzes each theory, allowing students to understand and critically engage with the myths and assumptions behind them. Each theory is illustrated using the example of a popular film.

Key features of this textbook include: Discussion of all the main theories: realism and neorealism, idealism and neoidealism, liberalism, constructivism, postmodernism, gender, globa...

'Understanding Strategic Management' is the ideal introduction to strategy for students who require a concise, informative and practical approach. The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in business. The author conveys the realities of strategic management through diverse, international and contemp...

Contemporary Selling is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. The overarching theme of the book is enabling salespeople to build relationships successfully and to create value with customers. Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern org...

Now available with Macmillan's new online learning tool Achieve, Introduction to the Practice of Statistics, 10th edition, prepares students for the application of statistics in the real world by using current examples and encouraging exploration into data analysis and interpretation. The text enforces statistical thinking by providing learning objectives and linked exercises to help students master core statistics concepts and think beyond the calculations. Achieve for Introduction to the Pr...

Global Journalism: Understanding World Media Systems provides an overview of the key issues in global journalism today and traces how media systems have evolved over time in different world regions. Taking into account local context as well as technological change across media industries, the book lays down the foundation for today's journalism students learning about the practice, growth and impact of global media. It offers an up-to-date, thorough overview of media developments in all world...

With new digital tools for retrieval practice and active learning, the Eighth Edition is more effective and engaging than ever. Four exciting features deliver a dynamic, interactive introduction to cognitive psychology today: New InQuizitive science-based adaptive assessmentA pedagogical programme based on the "testing effect"New ZAPS 3.0 Interactive LabsAuthor-created Norton Teaching Tools and a new online Applying Cognitive Psychology reader

Fundamentals of Human Neuropsychology continues to keep pace with its dynamic field. Authors draw on recent research and their own clinical and lab experience to guide their development of the content. Using their experience in the classroom they present complex topics in a way that is both accessible and engaging to students. Coverage includes recent developments in network analysis, neural imaging, and genetic research- particularly in terms of the impact on our understanding and assessme...

Niveau B1 Zielgruppe: Selbstlerner oder als kursbegleitendes Material - aktualisierte und zum Teil erweiterte Neuausgabe des beliebten Übungsmaterials - klare Erklärungen zum richtigen Gebrauch von Präpositionen - vielfältige Anwendungsbeispielen und Übungen - Lösungen im Anhang

Die Einführung gibt einen Überblick über die Literaturdidaktik aus der Perspektive des Faches Deutsch als Fremd- und Zweitsprache. Sie kann für die universitäre und außeruniversitäre Aus- und Fortbildung sowie zum Selbststudium verwendet werden. Ziel ist es, unterschiedliche Ansätze für die Arbeit mit literarischen Texten auf den Sprachniveaus A1-C2 vorzustellen. Dabei stehen theoretische Grundlagen wie praktische Unterrichtsvorschläge gleichermaßen im Fokus.

This book is a fresh approach to a calculus based, first course in probability and statistics, using R throughout to give a central role to data and simulation. The book introduces probability with Monte Carlo simulation as an essential tool. Simulation makes challenging probability questions quickly accessible and easily understandable.

Mathematical approaches are included, using calculus when appropriate, but are always connected to experimental computations. Using R and simulation gives a ...