For courses in Marketing Research at two- and four-year colleges and universitiesAn engaging, do-it-yourself approach to marketing researchEssentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concep...

To most of us, learning something "the hard way" implies wasted time and effort. Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head.

Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners. Memory plays a central role in our ability ...

Authorized by Hanban, HSK Standard Course is developed under the joint efforts of Beijing Language and Culture University Press and Chinese Testing International (CTI). With HSK test papers as its primary source, HSK Standard Course is characterized by a humorous style, familiar topics and a scientific course design. Matching the HSK test in all aspects, from the content, form to the levels, it is a series of new-type course books embodying the idea of ""combining testing and teaching, and pr...

Woordenschat Spaans in thematische hoofdstukken met trefwoorden en zinnen, verdeeld in subthema’s. Voorbeeldzinnen met vertaling in het Nederlands.

Doelgroep: Jongeren en volwassenen die hun kennis van het Spaans aanzienlijk willen uitbreiden

circa 6000 trefwoorden

24 thematische hoofdstukken, verdeeld in subthema's

duidelijke verdeling in basis- en vervolgwoordenschat

verduidelijking van de trefwoorden door voorbeeldzinnen. woordcombinaties en idiomatische uitdrukkingen

vertaling in het Ne...

If you know how to program, you have the skills to turn data into knowledge, using tools of probability and statistics. This concise introduction shows you how to perform statistical analysis computationally, rather than mathematically, with programs written in Python.

If you know how to program, you have the skills to turn data into knowledge, using tools of probability and statistics. This concise introduction shows you how to perform statistical analysis computationally, rather than mathem...

Niveau C1

Siehe Student's Book (978-3-19-172927-1)

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SHORTLISTED FOR THE MAN BOOKER PRIZE 2013 SHORTLISTED FOR THE BAILEYS WOMEN'S PRIZE FOR FICTION 2014SHORTLISTED FOR THE NATIONAL BOOK AWARD 2013From Subhash's earliest memories, at every point, his brother was there. In the suburban streets of Calcutta where they wandered before dusk and in the hyacinth-strewn ponds where they played for hours on end, Udayan was always in his older brother's sight. So close in age, they were inseparable in childhood and yet, as the years pass - as U.S tanks r...

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: * Present your idea clearly * Develop sound financial plans * Project risks--and rewards * Anticipate and address your audience's concerns Don't have much time? Get up to speed fast on the most essential business skil...

"What does the landscape architect actually do as a design?" The authors investigate this seemingly simple question. What resources are available for designing open spaces? What part is played by conditions deriving from nature? How are locations and spaces created in the open air, how are paths routed and boundaries set, how are hard and soft materials used? Drawing on practical and theoretical experience, this introduction, often used as a textbook, reveals the central components of design ...