Materials are the stuff of design. From the very beginning of human history, materials have been taken from the natural world and shaped, modified, and adapted for everything from primitive tools to modern electronics. This renowned book by noted materials engineering author Mike Ashby and industrial designer Kara Johnson explores the role of materials and materials processing in product design, with a particular emphasis on creating both desired aesthetics and functionality.

The new edition ...

This is a comprehensive, but accessible text that introduces students to the fields of human factors and ergonomics. The book is intended for undergraduate students, written from the psychological science perspective along with various pedagogical components that will enhance student comprehension and learning. This book is ideal for those introductory courses that wish to introduce students to the multifaceted areas of human factors and ergonomics along with practical knowledge the students ...

Game Design Workshop is a truly great book, and has become, in my opinion, the de facto standard text for beginner- to intermediate-level game design education. This updated new edition is extremely relevant, useful and inspiring to all kinds of game designers. - Richard Lemarchand, Interactive Media & Games Division, School of Cinematic Arts, University of Southern California.

The updates refresh elements of the book that are important as examples, but don't radically alter the thing about t...

Starting with the basics of game creation and a look at the artistic skills necessary to get started, this title offers key roles for creators - from concept artists to character animators to marketing artists and beyond. It also features interviews with video game art professionals who've worked for top gaming companies.

In How to Become a Video Game Artist, veteran video game designer Sam R. Kennedy provides the inside track on everything you need to forge a career in the world of video gam...

Now fully revised and updated, this leading ICT series volume offers concise, superbly illustrated coverage of neuroanatomy, that throughout makes clear the relevance of the anatomy to the practice of modern clinical neurology. Building on the success of previous editions, Neuroanatomy ICT, sixth edition has been fine-tuned to meet the needs of today's medical students - and will also prove invaluable to the range of other students and professionals who need a clear, current understanding of ...

This updated edition of a best-selling classic shows you how to structure your visuals as carefully as a writer structures a story or composers structure their music. The Visual Story teaches you how to design and control the structure of your production using the basic visual components of space, line, shape, tone, color, movement, and rhythm. You can use these components to effectively convey moods and emotions, create a visual style, and utilize the important relationship between the visua...

Have you ever wondered: * what motivates some people to work for free?* what the future of work will look like in a post-pandemic world? * why organizational values and culture are so critical to success?The authors explore the answers to these questions and more in this bestselling introduction to organizational behaviour. Featuring the flagship Junction Hotel running case study, this text is the most practical, critical, and complete guide to the subject. The authors have extensively revise...