Big Data, Big Dupe" is a little book about a big bunch of nonsense. The story of David and Goliath inspires us to hope that something little, when armed with truth, can topple something big that is a lie. This is the author's hope.

While others have written about the dangers of Big Data, Stephen Few reveals the deceit that belies its illusory nature. If "data is the new oil," Big Data is the new snake oil. It isn't real.

It's a marketing campaign that has distracted us for years from the real...

The renowned Oxford Chemistry Primers series, which provides focused introductions to a range of important topics in chemistry, has been refreshed and updated to suit the needs of today's students, lecturers, and postgraduate researchers. The rigorous, yet accessible, treatment of each subject area is ideal for those wanting a primer in a given topic to prepare them for more advanced study or research. Moreover, cutting-edge examples and applications throughout the texts show the relevance of...

First published just over 50 years ago and now in its Eighth Edition, Bill Hayt and John Buck's Engineering Electromagnetics is a classic text that has been updated for electromagnetics education today. This widely-respected book stresses fundamental concepts and problem solving, and discusses the material in an understandable and readable way. Numerous illustrations and analogies are provided to aid the reader in grasping the difficult concepts.

In addition, independent learning is facilitat...

Improve your understanding of phrasal verbs in English. Explanations and practice of approximately 1,000 phrasal verbs, written for advanced-level (C1 to C2) learners of English. Perfect for both self-study and classroom activities.

Learn phrasal verbs in context, with lots of different topics, including 'Lectures and seminars', 'Agreeing' and 'Social life'. Be confident about what you are learning, thanks to Cambridge research into how English is really spoken and written, and get better at ...

Taking cues from popular number sense and reasoning routines, this book gives you the rundown on how to engage in five different daily 5-10 minute routines, all of which include content-specific examples, extensions, and variations of each for algebra, functions, geometry, and data analysis.

The most trusted anthology for complete works and helpful editorial apparatus. The Tenth Edition supports survey and period courses with NEW complete major works, NEW contemporary writers, and dynamic and easy-to-access digital resources. NEW video modules help introduce students to literature in multiple exciting ways.

These innovations make the Norton Anthology an even better teaching tool for instructors and, as ever, unmatched value for students.

Do you want a compact college success book with robust technology coverage? This brief title focuses on the most crucial skills and the most important choices students make in order to succeed in college and beyond.This is an ideal text for students taking first-year experience courses and freshman seminar courses.

With his "deeply informed and compassionate book...Dr. Epstein tells us that it is a 'moral imperative' [for doctors] to do right by their patients" (New York Journal of Books). The first book for the general public about the importance of mindfulness in medical practice, Attending is a groundbreaking, intimate exploration of how doctors approach their work with patients.

From his early days as a Harvard Medical School student, Epstein saw what made good doctors great-more accurate diagnoses,...

Widely known as THE survival guide for radiology residents, fellows, and junior faculty, the "purple book" provides comprehensive, up-to-date coverage of diagnostic imaging in an easy-to-read, bulleted format. Focusing on the core information you need for learning and practice, this portable resource combines the full range of diagnostic imaging applications with the latest imaging modalities, making it the perfect clinical companion and review tool. Features more than 1,200 detailed illustra...

Get instant access to the critical data you need to make accurate diagnoses and effectively plan treatment. Small Animal Medical Differential Diagnosis, 3rd Edition combines over 400 expert resources and boils them down into one easy-to-use reference covering the differential diagnosis, etiology, clinical signs, and relevant laboratory abnormalities of the most common conditions you will encounter in dogs and cats. And because of its pocket size and intuitive organization, you can have it on ...