The Challenge

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and ...

Based on an intimate knowledge and extensive research, Italian volcanoes, provides a complete introductory guide to one of the world's best known and most intensively studied volcanic areas. It is a unique guide to volcanic geology and an exciting introduction to how volcanoes work. Twelve detailed itineraries have been specially chosen to highlight the spectrum of volcanic products, their threat to human activity and their importance to understanding how volcanoes behave.

Richly illustrated ...

The Inner Chapters are the oldest pieces of the larger collection of writings by several fourth, third, and second century B.C. authors that constitute the classic of Taoism, the Chuang-Tzu (or Zhuangzi). It is this core of ancient writings that is ascribed to Chuang-Tzu himself.

This third volume of the best-selling "Data Model Resource Book" series revolutionizes the data modeling discipline by answering the question "How can you save significant time while improving the quality of any type of data modeling effort?" In contrast to the first two volumes, this new volume focuses on the fundamental, underlying patterns that affect over 50 percent of most data modeling efforts. These patterns can be used to considerably reduce modeling time and cost, to jump-start data ...

This fully updated edition offers over 120,000 words, phrases, and definitions. It covers all the words you need for everyday use, carefully selected from the evidence of the Oxford English Corpus, a databank of 21st century English, containing over 2 billion words.The Factfinder centre section gives quick-reference entries on topics including famous people, countries, and science.

A quick and reliable way to build proven databases for core business functions Industry experts raved about The Data Model Resource Book when it was first published in March 1997 because it provided a simple, cost-effective way to design databases for core business functions. Len Silverston has now revised and updated the hugely successful 1st Edition, while adding a companion volume to take care of more specific requirements of different businesses. This updated volume provides a common set ...

I was supposed to be having the time of my life. When Esther Greenwood wins an internship on a New York fashion magazine in 1953, she is elated, believing she will finally realise her dream to become a writer.

The bestselling international classic on storytelling and visual communication "You must read this book." - Neil Gaiman Praised throughout the cartoon industry by such luminaries as Art Spiegelman, Matt Groening, and Will Eisner, Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerfu...

This topical and exciting textbook describes fisheries exploitation, biology, conservation and management, and reflects many recent and important changes in fisheries science. These include growing concerns about the environmental impacts of fisheries, the role of ecological interactions in determining population dynamics, and the incorporation of uncertainty and precautionary principles into management advice. The book draws upon examples from tropical, temperate and polar environments, and ...

TRANSLATED AND INTRODUCED BY DAVID LUKE. Death in Venice is a story of obsession. Gustave von Aschenbach is a successful but ageing writer who travels to Venice for a holiday. One day, at dinner, Aschenbach notices an exceptionally beautiful young boy who is staying with his family in the same hotel.

Soon his days begin to revolve around seeing this boy and he is too distracted to pay attention to the ominous rumours that have begun to circulate about disease spreading through the city.