The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insigh...

In today's sophisticated world of financial management, regulation, and nonprofits, the competent fundraiser who carries a deep understanding of the science, law, and psychology of raising money is in the highest demand across the industry. Fundraising Principles and Practice is the first and only guidebook to conveniently package a complete course for mastering the critical knowledge and skillset to fundraise for nonprofits.

Under the direction of two thought leaders from the Hartsook Centr...

Myers’ Psychology is your safe harbor in the storm

The best AP® psychology textbook is back and better than ever! Perfectly aligned to the new course framework, Myers’ Psychology for the AP® Course, fourth edition delivers the wit and poignant personal stories that you love as well as the new AP® skills development that you need. Also new to this edition, new co-author Elizabeth Yost Hammer brings a deep knowledge and understanding of the AP® psych course based on years of attending t...

The unifying theme of this text is the use of models in statistical data analysis.

Now available with Macmillan’s online learning platform Achieve Essentials, STAT2 introduces students to statistical modeling beyond what they have learned in a Stat 101 college course or an AP Statistics course. Building on basic concepts and methods learned in that course, STAT2 empowers students to analyze richer datasets that include more variables and address a broader range of research questions.

Other...

*A New York Times Notable Book*

*A New York Times Book Review Editors' Choice*

*A Publishers Weekly Top Ten Book of the Year*

Binyavanga Wainaina tumbled through his middle-class Kenyan childhood out of kilter with the world around him. This world came to him as a chaos of loud and colorful sounds: the hair dryers at his mother's beauty parlor, black mamba bicycle bells, mechanics in Nairobi, the music of Michael Jackson-all punctuated by the infectious laughter of his brother and sister, Jim...