Analyzing Media Messages, Fourth Edition provides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, access...

The popular RCMII methodology has been around since the late '90s, but it was what professionals call a consequence-based approach. This work represents a revision to that bestselling work, by John Moubray, with more modern thinking, an emphasis on a risk-based methodology, and alignment with International ISO standards (55000 and 31000). The result is a more holistic, integrated, and rigorous way for developing asset care and risk-mitigating strategies for physical assets. Since the release ...

Learn from a rich compilation of case studies presenting key themes predicting future trends, illuminating issues that can be applied to practice, and providing a means for understanding important problems with greater clarity.

This book is an engaging account of US history from the first European contact with the 'New World' to the election of Donald Trump in 2016. Bruce Kuklick's straightforward yet authoritative narrative takes students through the complexities of US history without oversimplifying of requiring prior knowledge. Placing politics in the context of religious culture and exploring America's assertive expansion throughout history, A Political History of the USA is supported by wide-ranging examples, v...

Something new has come that will change the way your students learn, practice and remember grammar. Step 1: take the diagnostic test Step 2: study the grammar in the book and online Step 3: do more practice online Step 4: take the progress test Step 5: need more practice? Go online and do the mobile exercises Step 6: take the exit test to see how much you have learnt With its learning hints and tips, immediate feedback, automatic grading, and grammar tutor videos, this course is ideal for sel...

Market-leading text Organization Development and Change provides students with an excellent grounding in the theoretical underpinnings of the subject as well as describing, in practical terms, how behavioural science can be used to develop organizational strategies, structures and processes. It will enrich students' understanding and study of organization development, change management and human resources management. This is the first time the textbook has been adapted for Europe, South Afric...

Provides a step-by-step guide to co-teaching and collaboration between EL specialists and mainstream classroom teachers to better serve the needs of ELs.

Reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. This book contains key term definitions in persuasive computing. It provides frameworks for understanding this domain. It describes real examples of persuasive technologies.