Learn how to plan for success with this hands-on guide to conducting high-quality engineering research, containing step-by-step instructions and essential tools and methods to plan for maximum impact. With a unique engineering perspective, this is the ideal book for students and academics looking to launch their research careers.

This Element offers a brief overview of Buddhist thought and modern scholarly approaches to its diverse forms of moral reflection. It then explores two of the most prominent philosophers from the main strands of the Indian Buddhist tradition - Buddhaghosa and Santideva - in a comparative fashion.

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

Originally published in two volumes in 1980, The Printing Press as an Agent of Change is now issued in a paperback edition containing both volumes. The work is a full-scale historical treatment of the advent of printing and its importance as an agent of change. Professor Eisenstein begins by examining the general implications of the shift from script to print, and goes on to examine its part in three of the major movements of early modern times - the Renaissance, the Reformation, and the rise...

This book describes the ways in which politicians, church leaders, generals, leaders of national movements and others try to influence our use of language. Professor Cooper argues that language planning is never attempted for its own sake. Rather it is carried out for the attainment of nonlinguistic ends such as national integration, political control, economic development, the pacification of minority groups, and mass mobilization.

Many examples are discussed, including the revival of Hebrew...

Working memory is currently a 'hot' topic in cognitive psychology and neuroscience. Because of their radically different scopes and emphases, however, comparing different models and theories and understanding how they relate to one another has been a difficult task. This volume offers a much-needed forum for systematically comparing and contrasting existing models of working memory.

It does so by asking each contributor to address the same comprehensive set of important theoretical questions ...

This new edition of one of the most widely used course books on Islamic civilizations around the world has been substantially revised to incorporate the new scholarship and insights of the last twenty-five years. Ira Lapidus' history explores the beginnings and transformations of Islamic civilizations in the Middle East and details Islam's worldwide diffusion. The history is divided into four parts.

Part I is a comprehensive account of pre-Islamic late antiquity; the beginnings of Islam; the ...

The Cambridge Companion to Greek and Roman Philosophy is a wide-ranging 2003 introduction to the study of philosophy in the ancient world. It will be an invaluable guide for all who are interested in the philosophical thought of this rich and formative period.

A re-issued edition of this well-known optics textbook. Designed for intermediate and upper level undergraduates in physics and engineering, the third edition covers the traditional areas of optics whilst including modern applications.

This accessible guide provides clear, practical explanations of key research methods in business studies, presenting a step-by-step approach to data collection, analysis and problem solving. Readers will learn how to formulate a research question, choose an appropriate research method, argue and motivate, collect and analyse data, and present findings in a logical and convincing manner. The authors evaluate various qualitative and quantitative methods and their consequences, guiding readers t...