Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

Plastics: Microstructure and Applications is a key text for senior students studying the science and engineering of plastics materials (or polymers) and will serve as a valuable introduction to the fundamentals of polymer properties for those new to the field. Starting from microstructure and physical properties, the book covers the mechanical, chemical, transport and electrical properties of plastics materials and also deals in detail with wider issues that today's engineers and materials sc...

Everybody who is anybody is seen at the glittering parties held in millionaire Jay Gatsby's mansion in West Egg, east of New York. The riotous throng congregates in his sumptuous garden, coolly debating Gatsby's origins and mysterious past. None of the frivolous socialites understands him and among various rumours is the conviction that 'he killed a man'. A detached onlooker, Gatsby is oblivious to the speculation he creates, but always seems to be watching and waiting, though no one knows wh...

“It’s not the magic that makes it work; it’s the way we work that makes it magic.”

The secret for creating “magic” in our careers, our organizations, and our lives is simple: outstanding leadership—the kind that inspires employees, delights customers, and achieves extraordinary business results.

No one knows more about this kind of leadership than Lee Cockerell, the man who ran Walt Disney World® Resort operations for over a decade. And in Creating Magic, he shares the leadersh...

Introducing Little Black Classics: 80 books for Penguin's 80th birthday. Little Black Classics celebrate the huge range and diversity of Penguin Classics, with books from around the world and across many centuries. They take us from a balloon ride over Victorian London to a garden of blossom in Japan, from Tierra del Fuego to 16th-century California and the Russian steppe. Here are stories lyrical and savage; poems epic and intimate; essays satirical and inspirational; and ideas that have sha...

From Apple to Youtube, Google Play to Spotify, the music industry has seen monumental changes in past decades. Record labels have had to adapt to the demand for instantly accessible, low-cost music whilst coping with significant increases in music piracy. But what do these changes mean for aspiring and established artists? Donald Passman is one of the most trusted music lawyers in the world.

In this easy-to-use manual, he draws upon his unparalleled experience to provide a clear-eyed explanat...

From the MAN BOOKER PRIZE- and WOMEN'S PRIZE-SHORTLISTED author of Swing Time, White Teeth and On Beauty - a masterful and intimate novel of modern London life'A triumph. Every sentence sings' Guardian'Intensely funny, richly varied, always unexpected. A joyous, optimistic, angry masterpiece' Daily Telegraph'Smith's most satisfying novel.

Funny, sexy, weird, full of acute social comedy. She's up there with the best around' Evening StandardZadie Smith's brilliant tragicomic NW follows four Lon...

‘The most important work of contemporary reporting I have ever read’ SALLY ROONEY The treatment of refugees has become one of the most devastating human rights disasters in our history. In this book, award-winning journalist Sally Hayden unfolds a staggering investigation into the migrant crisis across North Africa. This book follows the experiences of refugees, telling a range of shocking and eye-opening human stories.

But it also surveys the bigger picture: the negligence of NGOs and co...

'It is only a bruise'. A carefree Russian official has what seems to be a trivial accident... One of 46 new books in the bestselling Little Black Classics series, to celebrate the first ever Penguin Classic in 1946. Each book gives readers a taste of the Classics' huge range and diversity, with works from around the world and across the centuries - including fables, decadence, heartbreak, tall tales, satire, ghosts, battles and elephants.

The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time. This fourth edition has been revised and updated throughout to reflect the latest developments in the field. Additionally, an expanded introduction explores the wide range of secondary literature and theory that inform the study of media histo...