Master organic chemistry with this thorough, to-the-point introduction to the fascinating science of organic chemistry. In every chapter of FUNDAMENTALS OF ORGANIC CHEMISTRY, 7e, you'll find applications that demonstrate how organic chemistry relates to your everyday life, a striking full color art program that helps you visualize chemical processes and reactions, and superior learning tools you can use to study for tests, master key concepts, and succeed in the course.

What's more important to a story: a gripping plot or compelling characters? Literary-minded novelists argue in favor of character-based novels while commercial novelists argue in favor of plot-based stories, but the truth of the matter is this: The best fiction is rich in both.

Enter Plot Versus Character. This hands-on guide to creating a well-rounded novel embraces both of these crucial story components. You'll learn to:

Create layered characters by considering personality traits, natural a...

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and ...

Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves - from their perspective - giving them a voice in the debate

From a best-selling social work author, this book is about assessment and intervention, in other words what you actually do as a social worker.

With more and more PGCE Students required to produce masters' level work, this book guides students through the process of thinking about their study, their practice, and undertaking research, all at masters level.

From bestselling author Andy Field comes the version for SAS users with all the features (and wit) of the original.

This essential book explores the key issues faced by teachers in the classroom today to improve professional reflection and work towards best practice.

Written by leading authors in the field, this book in a new series offers critical and reflective treatment of a core early years topic which is covered by every early childhood course.

This BACP co-pub provides the reader with all the necessary theory and practice needed to engage in case study research