Media and Public relations combines practical hands-on strategies with firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public.

It takes a comprehensive look at the different types of media in A...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

Measurement shapes scientific theories, characterises improvements in manufacturing processes and promotes efficient commerce. In concert with measurement is uncertainty, and students in science and engineering need to identify and quantify uncertainties in the measurements they make. This book introduces measurement and uncertainty to second and third year students of science and engineering.

Its approach relies on the internationally recognised and recommended guidelines for calculating and...

Explores the theory, research and practice of career counselling from a British perspective. Divided into two parts, this book provides a comprehensive account of theories of career development and career counselling and their implications for practice. Taking a critical approach, it also shows how research informs our understanding of the field.

Shows you how to undertake your research better, quicker, and with as little hassle as possible. This book offers a comprehensive guide to better research practice and is fully compliant with research training requirements. It will also help you to acquire research methods skills as you proceed through your Masters or PhD programme.

Souvent les enfants s'inventent une famille, une autre origine, d'autres parents. Le narrateur de ce livre, lui, s'est invent n fr . Un fr a , plus beau, plus fort, qu'il que devant les copains de vacances, les angers, ceux qui ne v fieront pas? Et puis un jour, il d uvre la v t impressionnante, terrifiante presque. Et c'est alors toute une histoire familiale, lourde, complexe, qu'il lui incombe de reconstituer. Une histoire tragique qui le ram aux temps de l'Holocauste, et des millions de di...

Ecrit dans le feu de l'Histoire, Suite française dépeint presque en direct l'exode de juin 1940, qui brassa dans un désordre tragique des familles françaises de toute sorte, des plus huppées aux plus modestes. Avec bonheur, Irène Némirovsky traque les innombrables petites lâchetés et les fragiles élans de solidarité d'une population en déroute. Cocottes larguées par leur amant, grands bourgeois dégoûtés par la populace, blessés abandonnés dans des fermes engorgent les routes...