This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

The Dynamics of Managing Diversity and Inclusion was one of the first books to respond to growing academic coverage of the topic of diversity management at degree level.

The book is written by two highly experienced adaptors and translators from American regional and commercial theatre. The book takes into account the structural and artistic differences between adapting from different media into theatre (from film to theatre, from novel to theatre, etc). The book features interviews with a range of theatre practitioners versed in all aspects of writing and teaching translation and adaptation.

Abnormal Child and Adolescent Psychology is a comprehensive introduction to the field. It covers theoretical and methodological foundations and examines the characteristics, epidemiology, etiology, developmental course, assessment, and treatment of disorders of childhood and adolescence. At the heart of the text is the partnership of the developmental psychopathology perspective, which analyzes problems of youth within a developmental context, and a traditional clinical/disorder approach, whi...

We are frequently confronted with arguments. Arguments are attempts to persuade us - to influence our beliefs and actions - by giving us reasons to believe this or that. Critical Thinking: A Concise Guide will equip students with the concepts and techniques used in the identification, analysis and assessment of arguments whatever the subject matter or context.

Through precise and accessible discussion, this book provides the tools to become a successful critical thinker, one who can act and b...

For the first time available in paperback, this classic anthology provides readers with important literary works composed during the Middle English period (1100-1500) in England, Scotland, and Ireland. The editors provide glosses for all unfamiliar words and obscure phrases and every selection refers to at least one definitive edition where details of recent scholarship can be found. Modern punctuation and capitalization are used throughout and variant spellings are kept to a minimum to avoid...

Links have been established between the study of death assemblages by archaeologists and paleontologists and the application of physical anthropology concepts to the medicolegal investigation of death. This title explains these links. It covers such topics as archaeological methods and techniques and chemical aspects of decomposition.

Keeping up with the rapidly growing research base, the leading graduate-level psychology of religion text is now in a fully updated fifth edition. It takes a balanced, empirically driven approach to understanding the role of religion in individual functioning and social behavior. Integrating research on numerous different faith traditions, the book addresses the quest for meaning; links between religion and biology; religious thought, belief, and behavior across the lifespan; experiential dim...

Through examples and analogies, Computational Thinking for the Modern Problem Solver introduces computational thinking as part of an introductory computing course and shows how computer science concepts are applicable to other fields. It keeps the material accessible and relevant to noncomputer science majors. With numerous color figures, this classroom-tested book focuses on both foundational computer science concepts and engineering topics.

It covers abstraction, algorithms, logic, graph th...