Do you feel under increasing pressure to produce high quality publications, or struggle to translate your great ideas into inspirational – and engaging – writing? Gillie Bolton introduces her three ‘key phases’ method (Write for Myself, Redraft for my Reader, Edit for Posterity) to make the writing process less daunting, and offers support and advice on how to develop your own writing voice to use this to engage readers in your research. ‘Characters’ at different career stages hel...

Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.

A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.