This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

An encyclopedic introduction to research, showing students how to think about every stage of their project and equipping them with the tools they need to understand different research processes.

An introduction to rapid research, this book shows you how to do quick, quality research that balances accommodating time and resource constraints with credible research design.

This Handbook offers students, researchers and policy-makers a multidisciplinary overview of contemporary scholarship relating to the intersection of the digital economy and the media, cultural, and creative industries.

Statistical Methods for Geography is the essential introduction for geography students looking to fully understand and apply key statistical concepts and techniques.

This book is a first steps introduction to cognitive behaviour therapy that will appeal to the interested reader and professionals wanting to learn about the approach.

Providing trainees, practitioners and researchers with a comprehensive introduction to the latest findings in the field, this book sets out, in a jargon-free way, the evidence for the effectiveness of therapy and the factors associated with positive therapeutic outcomes.

A practical book which takes readers through the process of designing written materials in health care. It will be valuable reading for students on health communication, health promotion and public health programmes, as well as health care professionals.

A cutting text that offers a critical approach to current theories and practices of intercultural communication, and invites students and professionals to explore alternative concepts and to become aware of cultural prejudices.