From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

Understand what metacognition is and how you can apply it to your secondary school teaching to support deep and effective learning in your classroom.

Innovative and practical, this is the perfect methods book for anyone looking to apply intersectionality to their research and their multifaceted data.

The "how to guide" for low-intensity IAPT trainees and practitioners working with children and young people with mild-moderate anxiety and depression, taking the reader step-by-step through the different evidence-based interventions and clinical procedures.

In the Second Edition of Scientific Writing for Psychology, veteran teacher, editor and author, Robert V. Kail provides straightforward strategies along with hands-on exercises for effective scientific writing in a series of seven lessons. Kail shares an abundance of writing wisdom with "tools of the trade"-heuristics, tips, and strategies-used by expert authors to produce writing that is clear, concise, cohesive, and compelling. The exercises included throughout each extensively class-tested...

Taking cues from popular number sense and reasoning routines, this book gives you the rundown on how to engage in five different daily 5-10 minute routines, all of which include content-specific examples, extensions, and variations of each for algebra, functions, geometry, and data analysis.

Presenting both human and nonhuman animal research, this text provides an easy-to-read introduction to the psychology of learning.

A practical and step-by-step guide to the basics of CBT updated to include new content on the difficulties and drawbacks of CBT; the differences between formal CBT and informal CBT; the therapeutic relationship; further discussion of specific formulations and compassionate interventions with negative thoughts.