A state-of-the-art reference work in the field of interpersonal communication. Well-known experts summarize theory, research, and address key issues such as personal relationships, computer-mediated communication, language, personality, skills, nonverbal communication, and communication across the life span.

Exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.

Part of the Revisiting the Classic Studies series, this book traces 14 ground-breaking studies by researchers such as Hans Eysenck, Raymond Cattell, Ernest Tupes and Raymond Christal to re-examine and reflect on their findings and engage in a lively discussion of the subsequent work that they have inspired.

Fundamental theories and concepts for understanding how business is done in Europe, linked to the current European business environment through a range of up-to-date case studies and examples.

With new chapters on key topics such as mental health, the environment, race, ethnicity and health, and pharmaceuticals, this new edition maintains its multidisciplinary framework and bridges the gap between health policy and the sociology of health.

Mapped to the 2018 NMC Standards and filled with real life scenarios and activities, this book develops students' competence and confidence in managing the care of critically and acutely ill patients.

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.Â

Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.

This book supports trainee and beginning teachers to understand what 'mastery' is and how to effectively integrate it into class teaching. It explores how 'mastery' is viewed and supported in other countries and encourages a critical examination of this topical theme.

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.