The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research and practical application for study and career success.

'Since its very first edition, Social Cognition has been the undisputed bible of the field. Insightful, authoritative and beautifully written by two of the field's most eminent researchers, it is an indispensable guide for students and scientists alike' -Daniel Gilbert, Harvard University

Paul Bernal addresses the issue of privacy on the internet and how it is challenged in a wide variety of ways - from large social media companies, whose entire business models are based on privacy invasion, through the developing technologies of facial recognition and the internet of things, to the desire of governments to monitor our every activity online.

This book takes the guesswork out of writing your literature review, providing a step-by-step process that works with any data.

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.

Provides an overview of effective approaches to the school-friendly subject of Personal Social and Health Education in secondary education.

This best-selling handbook has been brought fully up-to-date with coverage of recent developments in the field including social media, big data, data visualization and CAQDAS.

Focusing particularly on compassionate care, this practical textbook covers all aspects of psychology relevant to nursing and healthcare students.

With exercises and case studies, this book includes chapter on debates and developments, politics, prejudice, power and privilege; and client perception.

Combining established theory with original analysis, this book provides a clear account of the social benefits and drawbacks of new media trends and technologies such as emoji, wearables and chatbots and calls for a more critical approach to the rollout of emotional AI in public and private spheres.