An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

An essential guide to understanding how experiential marketing forms a major part of marketing communications for brands featuring an implementation model to help students in designing their own campaigns.

Now in its fourth edition, this bestselling title provides an easy to navigate roadmap for anyone undertaking a research project in the applied social sciences

Using vignettes focused on engagement, leadership, implementation frameworks, and collaborative learning, the authors demonstrate how to uncover and remedy inequities.

Financial Management for Public, Health, and Not-for-Profit Organizations provides students with a comprehensive yet practical introduction to the financial decision-making and management skills required of students and practitioners in the public, health, and not-for-profit sectors.

Criminological Theory: The Essentials, Fourth Edition is a brief yet comprehensive overview of the major concepts and perspectives of the key theories in the evolution of criminology. The new edition has been thoroughly updated with the latest theoretical extensions and empirical research, with links made to specific theories and recent events.

Designed to be used by any teacher and with any curriculum, from elementary through post-secondary, Real Talk will change your teaching and develop persistent, optimistic students who feel a sense of belonging.

Women, Crime, and Justice: Core Concepts, provides a complete and concise view gendered issues and the connection to the criminal justice, including victimization, criminalization, and work within the system.