A step-by-step, interactive journey through the process of creating your digital marketing plan - from creating the strategy and objectives to planning resources and presenting your work.

Combining a strong theoretical underpinning with a wide range of case studies and practical examples, this authoritative textbook provides a deep understanding of career systems, on both an individual and an organizational level.

The perfect guide for students who need to get to grips with learning theories and how they relate to practice, this book covers Early and Modern theorists and their theories, and how they apply to early years education today.

The complete guide to teaching systematic synthetic phonics in primary schools.

As a teacher you are in a position of power. It is the school system which is the starting point for how children learn to view the world and accept knowledge; and you have the power to impact change to create a more inclusive and diverse society. Written by the leading voice in championing antiracist education, this book is your call to action.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition:Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industriesFeatures new case studies from companies and brands such as Amazon, Burger King, Facebook and John LewisCovers timely topics such as online retailers, social media networks (e.g. TikTok), social media infl...

Proofreading is a fundamental skill for any student. This book helps students master the nuts & bolts of grammar, spelling and punctuation, as well as consider word choices and clarity.

Mapped to the 2021 RPS Competency Framework and 2018 NMC Standards, this concise book introduces all aspects of nurse prescribing in clear, straightforward terms.

This book is a step-by-step introduction to doing qualitative research, supporting you through every milestone of your research project, no matter the type of data or research tools you use.

Written by one of the world's leading authorities on image-based methods this is the first book to investigate, in depth, the use of photographs and photo images in research. Using real world case studies and over 40 images it explains the conceptual and methodological approaches needed to study photographs and images.