Marketing: An Introduction shows you how creating and capturing customer value drives effective marketing strategies. The text reflects major trends and shifting forces that impact marketing in this digital age of customer value, engagement and relationships. This in turn gives you a richer understanding of basic marketing concepts, strategies and practices.

The 15th Edition features updated and deeply developed chapter-opening vignettes, Marketing at Work highlights, company cases ...

For courses in Human Physiology Don't just study-visualise, explore and solve problems in human physiology with Principles of Human Physiology! Principles of Human Physiology, 6th Edition uses a precise and clear-cut writing style to offer lasting comprehension for Human Physiology students, extending to real-life application in the field. The 6th Edition provides essential digital resources to foster critical thinking and problem-solving skills. The exceptional art program is consistent, ...

For undergraduate and graduate courses in Logistics. A dynamic foundation to the global study of contemporary logistics A market--leading text, Contemporary Logistics explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, steadily increasing trade, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement.

In it, readers see theory come to life through t...

Introduction to Health Psychology, fifth edition, is a comprehensive guide on the subject, linking theory to real-world examples.

With its popular structure, increased use of case studies, and learning tools, it is a must-have edition guaranteed to keep your students engaged.

• The edition retains its popular structure of the three multi-chaptered sections, 'Being and Staying Healthy', 'Becoming Ill', and 'Being Ill', essentially helping you maintain your teaching structure...

Pressured with tight deadlines, application developers do not have the luxury of keeping completely up-to-date with all of the latest innovations in software engineering. Once in a great while, a tremendous resource comes along that helps these professionals become more efficient. The first two editions of UML Distilled have been perennial best-sellers because of their concise, yet thorough, nature.

This eagerly-anticipated third edition allows you to get acquainted with some of the...

For junior or senior undergraduate students in Electrical and Electronic Engineering. This text covers the basics of emerging areas in power electronics and a broad range of topics such as power switching devices, conversion methods, analysis and techniques, and applications. Its unique approach covers the characteristics of semiconductor devices first, then discusses the applications of these devices for power conversions.

Four main applications are included: flexible ac transmissi...

Modern Operating Systems, Fourth Edition, is intended for introductory courses in Operating Systems in Computer Science, Computer Engineering, and Electrical Engineering programs. The widely anticipated revision of this worldwide best-seller incorporates the latest developments in operating systems (OS) technologies. The Fourth Edition includes up-to-date materials on relevant OS.

Tanenbaum also provides information on current research based on his experience as an operating systems...

For database systems courses in Computer Science This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database system implementation techniques. The book is meant to be used as a textbook for a one- or two-semester course in database systems at the junior, s...