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iGenetics: A Molecular Approach
Pearson New International Edition
2013 || Paperback || Peter Russell || Pearson
With its modern chapter organization and new "Focus on Genomics" boxes, iGenetics: A Molecular Approach reflects the increasing molecular emphasis in today's experimental study of genes while helping students develop problem-solving skills and an appreciation for classic experiments. Although molecular topics are presented first, instructors can assign the chapters in any sequence. Pedagogical features such as chapter-opening "Key Questions" and strategically placed "Keynotes" help students t...
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Orthopedic Physical Examination Tests / 2nd edition
Pearson New International Edition
2013 || Paperback || Chad Cook e.a. || Pearson
For courses in orthopedics, physical therapy, athletic training, and physical examination, in programs for healthcare providers including physicians, nurses, athletic trainers, physician's assistants, physical therapists, and occupational therapists. This is the field's most comprehensive evidence-based guide to clinical tests for orthopedic physical examination. It presents complete explanations and photography visualizing all commonly used physical exam tests for all body regions, including...
Kirk's Fire Investigation: Pearson New International Edition
2013 || Paperback || Stephen Robbins e.a. || Pearson
Text only. This product does NOT include a MyFireKit Access Code Card. To purchase the text with a MyFireKit Access Code Card, please use ISBN: 0-13-283000-0 Organized into 17 chapters with completely updated color photographs and accompanied by supporting appendices, this seventh edition, written to the FESHE curriculum, instructs the reader on the skills needed in fire investigation, delving into topics such as fire-related deaths and injuries, fire behavior and sources of ignition.
Remaini...
The C++ Programming Language
2013 || Paperback || Bjarne Stroustrup || Pearson
The new C++11 standard allows programmers to express ideas more clearly, simply, and directly, and to write faster, more efficient code. Bjarne Stroustrup, the designer and original implementer of C++, has reorganized, extended, and completely rewritten his definitive reference and tutorial for programmers who want to use C++ most effectively. The C++ Programming Language, Fourth Edition, delivers meticulous, richly explained, and integrated coverage of the entire language-its facilities, abs...
How to Get People to Do Stuff (e-book)
2013 || E-book via Bookshelf || Susan Weinschenk || Pearson
We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to ...
The Strategy Process / 5th edition
Concepts, Contexts, Cases
2013 || Paperback || Joseph Lampel e.a. || Pearson
'There are two people, and only two, whose ideas must be taught to every MBA in the world: Michael Porter and Henry Mintzberg.' - Forbes Magazine The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy. Now into its fifth edition, this text does not shy away from t...
An Introduction to Revenue Management for the Hospitality Industry
Principles and Practices for the Real World
2013 || Paperback || Kimberly Tranter e.a. || Pearson
For courses in Introduction to Revenue Management. The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success.
With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and sta...
Global Marketing Management / 8th International Edition
2013 || Paperback || Warren J. Keegan e.a. || Pearson
For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.
Mastering Operational Risk / 2nd edition
A practical guide to understanding operational risk and how to manage it
2013 || Paperback || Tony Blunden e.a. || Pearson
A practical guide, from the basic techniques, through to advanced applications, showing you what operational risk is, and how you can manage it. Mastering Operational Risk provides a step-by-step guide from the basic elements of operational risk through to advanced applications of operational risk management. Focusing on practical applications, it gives you the knowledge needed to understand what operational risk is and puts in place a workable way of managing it.
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Signals and Systems / 2nd New International Edition
2013 || Paperback || Willsky Alan e.a. || Pearson
For undergraduate-level courses in Signals and Systems. This comprehensive exploration of signals and systems develops continuous-time and discrete-time concepts/methods in parallel -- highlighting the similarities and differences -- and features introductory treatments of the applications of these basic methods in such areas as filtering, communication, sampling, discrete-time processing of continuous-time signals, and feedback. Relatively self-contained, the text assumes no prior experience...