Media and Public relations combines practical hands-on strategies with firm grounding in the theories of media relations. To successfully integrate theory and practice, the text uses case studies as the basis of theoretical argument. The text examines how communications practitioners deliver messages to the media, how the media receives the messages and how the media deals with the message prior to dissemination to the public.

It takes a comprehensive look at the different types of media in A...

How Genes Influence Behavior takes a personal and lively approach to the study of behavioral genetics, providing an up-to-date and accessible introduction to a variety of approaches and their application to a wide range of disorders, and modeling a critical approach to both methods and results. This second edition includes additional biology content to help students understand the biological foundations of the field, while maintaining an appropriate focus on the main issues of relevance to ps...

Packed with real-life examples and emphasising the essential tools of analysis, this is the ideal introduction for students taking their first steps into strategic management.

The growth of the multinational enterprise (MNE) has led to an increasing interest in international business strategy from scholars, professionals, and policy makers alike. MNEs must contend with challenges in both their home and host international markets, and increasingly uncertain conditions in the international business environment demand superior firm-level capabilities for multinational firms to achieve and maintain competitive advantages in the long-run. This Handbook explores the prog...

China boasts a history of art lasting over 5,000 years and embracing a huge diversity of forms - objects of jade, lacquer and porcelain, painted scrolls and fans, sculptures in stone, bronze and wood, and murals. But this rich tradition has not, until now been fully appreciated in the West where scholars have focused attention on the European high arts of painting and sculpture, downplaying arts more highly prized by the Chinese themselves, such as calligraphy. Art in China marks a breakthrou...

The second Oxford edition of Shakespeare's Complete Works reconsiders every detail of their text and presentation in the light of modern scholarship. The nature and authority of the early documents are re-examined, and the canon and chronological order of composition freshly established. Spelling and punctuation are modernized, and there is a brief introduction to each work, as well as an illuminating and informative General Introduction.

Included here for the firsttime is the play The Reign ...

A Midsummer Night's Dream is perhaps the best loved of Shakepeare's plays. It brings together aristocrats, workers, and fairies in a wood outside Athens, and from there the enchantment begins. Simple and engaging on the surface, it is none the less a highly original and sophisticated work, remarkable for both its literary and its theatrical mastery.

It is one of the very few of Shakespeare's plays which do not draw on narrative sources, which suggests that it reflects his deepest imaginative ...

Catherine Sloper is heiress to a fortune and is easily overwhelmed by the attentions of a handsome but penniless suitor. Her clever father is implacably opposed to the match, and the scene for a classic confrontation is set. This new edition of James's most enduringly popular work offers more information than any previous edition.

Why are some countries rich and others poor? In 1500, the income differences were small, but they have grown dramatically since Columbus reached America. Since then, the interplay between geography, globalization, technological change, and economic policy has determined the wealth and poverty of nations. The industrial revolution was Britain's path breaking response to the challenge of globalization.

Western Europe and North America joined Britain to form a club ofrich nations by pursuing fou...