Helps students understand how essential statistical skills apply to analysis across life science fields.

Now available with Macmillan’s ground-breaking online learning platform Achieve, The Practice of Statistics in the Life Sciences gives biology students an introduction to statistical practice all their own. It covers essential statistical topics with examples and exercises drawn from across the life sciences, including the fields of nursing, public health, and allied health.

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A springboard for success in Calculus.

With a unique framework and a fresh approach Preparation for Calculus equips students with the necessary skills and confidence to succeed in their foundational calculus course and beyond. The authors focus on challenges observed in the modern classroom to create an accessible resource that will help students develop strong calculation skills and mathematical sophistication.

Developing scientific literacy at an introductory level.

This title is focussed on developing scientific literacy at an introductory level. It presents scientific concepts whilst exploring the real impact of psychology across different cultures. As well as dedicating time to the science of psychology, this book discusses gender, sexuality, diversity and inclusion, helping students to connect concepts to real life examples. It presents concepts in an approachable way keeping things current a...

Praised for its easy-to-read narrative and attention to the lives of ordinary people, A History of Western Society Since 1300, Fourteenth Edition, includes even more tools to engage students and save instructors time. A signature focus on social and cultural history helps students engage with and think critically about the past. Achieve, a powerful course platform, combines the full e-textbook with a wealth of additional primary sources, tutorials, activities, and assessments that guide stude...

Principles of Life is engaging, active, and focused on skills.

Research shows that when students engage with a course, it leads to better outcomes. Principles of Life 3e Digital Update is now supported in Achieve, Macmillan’s new online learning system for biology. Achieve supports PoL’s holistic solution that has been designed from the ground up to actively engage students in mastering concepts and becoming skilled at solving biological problems. Achieve includes thoughtfully curated as...

The ideal text for students new to pharmacology based on the latest research and newest formulations.

Julien’s Primer of Drug Action continues to evolve side by side with the field it covers providing a thoroughly up to date look at psychotherapeutic and recreational drugs, including the latest research and the newest formulations. It introduces important concepts to build a strong foundation for students and then applies them to the most common recreational and psychotherapeutic drugs. Wri...

Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market.

Secondly, their brand equity is responsible for a massive percentage of their firm's market...