In today's sophisticated world of financial management, regulation, and nonprofits, the competent fundraiser who carries a deep understanding of the science, law, and psychology of raising money is in the highest demand across the industry. Fundraising Principles and Practice is the first and only guidebook to conveniently package a complete course for mastering the critical knowledge and skillset to fundraise for nonprofits.

Under the direction of two thought leaders from the Hartsook Centr...

Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithm...

The latest edition of the leading automotive engineering reference In the newly revised Eleventh Edition of the Bosch Automotive Handbook, a team of accomplished automotive experts delivers a comprehensive and authoritative resource for automotive engineers, designers, technicians, and students alike. Since 1936, the Bosch Automotive Handbook has been providing readers with of-the-moment coverage of the latest mechanical and research developments in automotive technology, from detailed techni...

Understand the next level of marketing. The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, in...

Managing, controlling and improving quality is a critical activity in modern business organizations. Quality is directly linked to productivity, competitiveness, customer satisfaction, business growth, elimination of waste and other non-value added activities, and overall business success. Cycle time and throughput is just as important in a hospital emergency room as it is in a semiconductor factory.

Defects and errors don't occur just in factories, they occur in transactional and service bus...

First published in 2003, Dental Caries: The Disease and Its Clinical Management has become the leading resource on cariology. In this highly anticipated new edition, the editors maintain the same focus on high-level coverage of the disease etiology and process, clinical management best-practice, and wider public health issues connected with dental caries management, including an enhanced focus on the 'caries control concept'. The aim is to link theory with clinical performance, making prevent...

Written for undergraduate majors in chemistry and chemical engineering, this book teaches the basic principles of electroanalytical chemistry and illustrates best practices through the use of case studies of organic reactions and catalysis using voltammetric methods and of the measurement of clinical and environmental analytes by potentiometric techniques. It provides insight beyond the field of analysis as students address problems arising in many areas of science and technology. The book al...

The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. As one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets.

In Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented...

We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. Transitioning to Virtual and Hybrid Events is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practic...